[Edaily Starin Choi Hee-jae Reporter] Lotte Cinema will exclusively present the third VR concert by the group Tomorrow X Together.

Set to premiere on the 31st, “TOMORROW X TOGETHER VR Concert: Endless Ride” delivers a level of immersion unlike any other, powered by 12K ultra-high-resolution technology. In particular, combined with the unique theater infrastructure available exclusively at Lotte Cinema, the experience is expected to draw fans even deeper into the VR concert.
To maximize accessibility and immersion for fans, Lotte Cinema plans to screen the film simultaneously at two locations—World Tower and Hongdae Station—offering distinct viewing experiences at each venue.
A Lotte Cinema representative stated, “This screening is an opportunity to enjoy content that combines the theater’s unparalleled infrastructure with VR technology in the most immersive way possible.”
They added, “We hope this will be a special time for artists and fans to connect on a deeper level, particularly through the diverse experiential spaces at World Tower and the screening at Gwang-eum Cinema in Hongdae-ipgu.”

Lotte Cinema World Tower welcomes fans by creating a space based on the “Endless Ride” concept that spans both inside and outside the theater. In addition to a photo zone featuring life-size cutouts of the members, the space has been meticulously designed so that audiences can immerse themselves in their journey with Tomorrow X Together even before entering the theater, and it offers a wealth of entertainment before and after the screening.
Meanwhile, Lotte Cinema Hongdae Exit will showcase the ultimate viewing experience through screenings at Gwang-eum Cinema. This marks the first time VR content will be screened in a sound-specialized theater, and the collaboration between “Gwang-eum Cinema”—which has long demonstrated unparalleled strengths in live concert films—and a VR concert is drawing significant attention. In fact, this screening is set to vividly convey the thrill of being at an actual concert venue through subwoofer sound that resonates throughout the body.
Additionally, to commemorate this screening, offline events have been organized to appeal to fans’ desire to collect memorabilia. Official merchandise will be available for purchase at the Lotte Cinema Sweet Shop (concession stand), and various weekly special perks will be offered, promising the joy of repeat viewings and special memories.
TOMORROW X TOGETHER made a comeback last April with their 8th mini-album, “7TH YEAR: When the Wind Stopped for a Moment in the Thicket.” With this new album, they reached No. 3 on the U.S. Billboard main album chart, the Billboard 200 (dated May 2). Their title track, “Stick With You,” won five music show awards in Korea.
Ticket sales for this film, which features live footage from Tomorrow X Together’s concert, will open at 2:00 p.m. on the 23rd, and further details can be found on the Lotte Cinema event page.