K-pop

Identity’s “20-Person Power” Proves Effective… Takes Over Terrestrial Music Shows as Well

"Music Bank" Tops the Charts, Proving Its Upward Momentum Double Winner at Music Awards, 560,000 Copies Sold in First Week Career High Ahead of First Fan Concert Tour

YUN GI BACK
2026-07-25 09:42:27
[Edaily Starin YUN GI BACK Reporter] The group Identity (idntt) continued its upward momentum by once again topping music show charts with promotions for their new album. By securing the No. 1 spot on both cable and terrestrial music shows, they demonstrated the successful establishment of their 20-member lineup.
Identity (Photo: Screenshot from KBS2’s “Music Bank”)

According to their agency, Mode House, idntt took first place on KBS2’s “Music Bank,” which aired on the 24th, with their new song “Kids Return.”
In their acceptance speech, the members of Identity said, “We owe this No. 1 spot entirely to our fans,” adding, “We will work even harder to repay the overwhelming love you’ve shown us.”
On stage, the 20 members captivated the audience with an overwhelming performance. Organic group choreography and dynamic movements, combined with a sound that was both free-spirited and intense, perfectly captured the unique energy of “Kids Return.”
This No. 1 ranking marks their second music show victory, following their win on MBC M and MBC Every1’s “Show Champion.” In particular, by dominating not only cable but also terrestrial music shows, they have once again confirmed the upward momentum of this promotional run.
Their sales figures are equally impressive. After completing their 20-member lineup with the addition of the new unit “itsnotover,” IDENTITY set a new personal best with first-week sales of 568,000 copies. Building on this success, they are continuing their career-high momentum, having surpassed 1 million cumulative album sales this year.
IDENTITY will kick off their first fan concert tour, “20,” on the 8th and 9th of next month at the Grand Auditorium of Yonsei University in Seoul, and will continue their global tour with performances in Tokyo on the 23rd and Osaka on the 26th.

Economy

Corporation

IT·Science

Economy

The Transformation of a British Financial Elite… London’s K-Matcha, Grown Through Sales Rather Than Investment

Consumers’ perspectives on brands are changing. There is a growing trend toward consuming not only a product’s taste or price but also the brand’s identity, atmosphere, and story. Particularly in the …
2026-10-11 15:10:07

Corporation

“They Come to Shop, but End Up Staying”… How CJ Corp. The Market Keeps Its ‘4.87 Million Members’

“Will you give me a name?” A post titled “Newcomer Naming Service” featuring the official mascot, published on CJ Corp.’s official social media account. (Photo: Screenshot from CJ Corp.’s Instagram…
2026-10-11 16:02:34

IT·Science

Google Has Led Naver for Three Months Straight… ChatGPT Nears 18 Million Users

The Google app has surpassed Naver (NAVER(035420)) in monthly active users (MAU) in South Korea for three consecutive months. After the rankings flipped for the first time in July, Google maintained t…
2026-10-11 15:03:28