[Edaily Starin Reporter KIM HYUNSIK ] SM Entertainment (SM) announced on the 27th that it has signed an agreement with intellectual property (IP) content company SAMG Entertainment to jointly produce K-pop-themed animation.

The two companies will begin production on the “Superhero Idol Project” (working title), aiming for a 2028 release on a global OTT platform. The series is planned as a 13-episode run, with each episode expected to be around 20 minutes long.
SM explained, “This production is primarily targeted at teenagers and people in their 20s and 30s,” adding, “With unique storytelling that blends artist IP and superhero narratives, we will appeal to both the K-pop fandom and animation audiences.”
SM is home to numerous popular K-pop artists, including EXO, SHINee, Red Velvet, aespa, NCT 127, RISE, and Hearts to Hearts.
SAMG Entertainment is an animation studio that produces shows for infants and toddlers, such as “Dirty Tineping,” “Catch! Tineping,” and “Mini Special Forces.” It operates businesses based on its own IP, including live performances, toys, and licensing.
The two companies aim to develop this project into an integrated IP business model that expands their business scope into various fields, including music, concerts, artist management, and video licensing.
SM will also be responsible for planning and producing the main music featured in the series. SM stated, “We will enhance the quality of the series by leveraging our music production expertise and performance capabilities, which we have accumulated over many years.”