[Edaily Starin YUN GI BACK Reporter] The music video for “Butter,” a signature hit by the group BTS, has surpassed 1.1 billion views on YouTube. “Butter,” which generated explosive buzz immediately after its release, continues to steadily increase its view count even now, demonstrating its staying power. This is particularly significant as it indicates that the song has transcended temporary popularity to garner sustained interest from fans around the world.

According to their agency, Big Hit Music, on the 27th, the music video for the digital single “Butter,” released in May 2021, reached 1.1 billion views on YouTube around 2:00 a.m. that day. With this achievement, BTS now has seven music videos with over 1.1 billion views, following “Dynamite,” “Boy With Luv” (Feat. Halsey), “DNA,” “MIC Drop,” “FAKE LOVE,” and “IDOL.”
The “Butter” music video creates a sophisticated atmosphere through a blend of black-and-white and color visuals, styling that shifts between suits and athletic wear, and direction that makes use of diverse settings. Combined with the seven members’ highly polished group choreography and relaxed performance, the video has enjoyed steady popularity since its release. The choreography—including the hair-sweeping move, the hand-kiss gesture, and the rhythmic steps—has established itself as the song’s signature performance.
It shattered various records upon its release. The video surpassed 10 million views within 13 minutes of its release and reached 100 million views in approximately 21 hours, setting the record at the time for the fastest K-pop music video to reach 100 million views.
“Butter” is a dance-pop track featuring upbeat synthesizer sounds and an addictive bassline. As BTS’s second English-language single following “Dynamite,” it debuted at No. 1 on the U.S. Billboard Hot 100, the main singles chart. It subsequently remained on the chart for a total of 20 weeks, continuing its global popularity.
In addition, BTS has amassed over 2.1 billion views for “Dynamite,” 1.9 billion for “Boy With Luv,” 1.6 billion for “DNA,” 1.5 billion for “Mic Drop,” 1.3 billion each for “Fake Love” and “Idol,” “Blood, Sweat & Tears,” and many others with over 1 billion views, solidifying their status as leading global K-pop artists.