[Edaily Reporter Kwon Oh Seok ] Key executives and employees of lifestyle specialist THE NATURE HOLDINGS CO., LTD(298540) have begun purchasing company stock to demonstrate their commitment to responsible management and enhancing shareholder value.

THE NATURE HOLDINGS CO., LTD announced that six key executives and employees, including CEO Park Young-jun, purchased approximately 26,000 shares of the company’s stock on the open market this year, totaling about 200 million won. Among them, CEO Park purchased 21,123 shares, worth approximately 140 million won, raising his stake from 21.30% to 22.67%—an increase of 1.37 percentage points—based on the disclosure criteria. Executive Vice President Park Beom-jun, Senior Managing Directors Ha Gi-ju and Yoo Seung-yun, and Directors Ahn Jae-woo and Lee Seung-mi also participated in the share purchase.
The company plans to continue reviewing opportunities for executives and employees to participate in on-market purchases of treasury stock, within feasible limits, to enhance corporate value and strengthen shareholder trust. The company explained that this employee share purchase demonstrates its commitment to implementing the “2026 Corporate Value Enhancement Plan” announced by THE NATURE HOLDINGS CO., LTD last March. At that time, the company set forth goals related to growth, profitability, and shareholder returns, and presented specific action plans to generate stable profits and increase shareholder value.
Alongside its shareholder return policy, THE NATURE HOLDINGS CO., LTD is enhancing the effectiveness of its corporate value enhancement plan by simultaneously restoring profitability in its core business and strengthening its multi-brand portfolio. The strategy aims to reduce dependence on specific brands or categories and foster a balanced growth of brands with distinct identities and customer bases, thereby strengthening both its ability to respond to market changes and its foundation for mid- to long-term growth.
A representative from THE NATURE HOLDINGS CO., LTD stated, “This share buyback demonstrates key executives’ and employees’ confidence in the company’s mid- to long-term growth potential and direction for enhancing corporate value, as well as their commitment to responsible management.” The representative added, “Going forward, we will continue to strengthen the competitiveness of each brand and pursue profitability-driven growth, while consistently implementing measures to enhance corporate value and build trust with shareholders and the market.”