[Yun Gi-back, Edaily Reporter] The music video for BTS’s hit song “Butter” has surpassed 1.1 billion views on YouTube. Having generated explosive buzz immediately upon its release, “Butter” continues to steadily accumulate views, demonstrating its long-term staying power. This milestone is particularly meaningful as it reflects sustained global interest rather than a short-lived trend.

According to Big Hit Music on the 27th, the music video for the digital single “Butter”—originally released in May 2021—reached 1.1 billion views on YouTube at around 2:00 a.m. that day. With this achievement, BTS now has seven music videos with over 1.1 billion views, joining “Dynamite,” “Boy With Luv (Feat. Halsey),” “DNA,” “MIC Drop,” “FAKE LOVE,” and “IDOL.”

The “Butter” music video achieves a sophisticated aesthetic by contrasting black-and-white visuals with vibrant color sequences, blending suits with casual sportswear, and utilizing diverse backdrops. Combined with the seven members’ polished choreography and effortless stage presence, the video has earned lasting love from fans. Signature moves—such as brushing back their hair, blowing hand kisses, and performing rhythmic footwork—became iconic highlights of the song.

Upon its initial release, the music video broke numerous records. It surpassed 10 million views in just 13 minutes and reached 10 million views in roughly 21 hours, setting the record at the time for the fastest K-pop music video to hit the 100-million-view milestone.
“Butter” is an upbeat dance-pop track characterized by a bright synthesizer sound and an addictive bassline. As BTS’s second English single following “Dynamite,” it debuted at No. 1 on the Billboard Hot 100 chart and remained on the chart for a total of 20 weeks, cementing its global success.

In addition to “Butter,” BTS continues to solidify its standing as a premier global K-pop artist with an impressive lineup of massive hits, including “Dynamite” (2.1 billion views), “Boy With Luv” (1.9 billion views), “DNA” (1.6 billion views), “MIC Drop” (1.5 billion views), “FAKE LOVE” and “IDOL” (1.3 billion views each), alongside several other tracks that have surpassed the 1-billion-view mark, such as “Blood Sweat & Tears.”