[Edaily Reporter Shin Ha-yeon ] #Chai Communication Co., LTD. announced on the 29th that it has disclosed its “Corporate Value Enhancement Plan 2026,” which outlines strategies to enhance corporate value over the medium to long term.

Through this plan, the company intends to strengthen its competitiveness in its core digital advertising business while expanding new ventures incorporating AI technology, and to pursue improvements in financial management and corporate governance as well as enhanced communication with investors.

Along with strengthening the competitiveness of its core business, Chai Communication Co., LTD. will foster four major new business areas—△Content Commerce, △Global Data Platform, △Inner Beauty & Health Commerce, and △Beauty Business—as growth engines. The company plans to commercialize its proprietary AI-integrated marketing platform, “CH.AI Agent,” and expand into the SaaS business in the future.

In the area of finance and governance, the company plans to gradually review its share buyback and dividend policies based on improved performance and raise its compliance rate with key corporate governance indicators to 76.9% by 2028.

Furthermore, the company will strengthen communication with investors by regularizing quarterly earnings announcements and expanding investor relations (IR) activities and non-deal roadshows (NDRs). The company explained that through transparent and proactive communication, it aims to secure fair recognition of its corporate value and reward shareholders with tangible results.

A representative from Chai Communication Co., LTD. stated, “We will create a growth story that extends beyond our core advertising business through our four major new business areas: content, data, health, and beauty.” They added, “Building on the stable competitiveness of our core advertising business, we will enhance growth potential through AI and new businesses, and by improving financial soundness and corporate governance, we will build trust to increase shareholder value.”

The spokesperson added, “We plan to begin actively pursuing the normalization of our corporate value, using this plan announcement as a starting point.”