[Edaily Reporter KYUNG GYEYOUNG ] The Korea Fashion Association announced on the 29th that it has unveiled a new collaboration linking K-content and K-fashion through the “All in Korea” project—featuring products made entirely with domestic materials and manufacturing technology—on tvN’s fashion survival program “KILL IT.”

This project was planned as part of the “Project to Strengthen K-Textile and Fashion Cooperation and Foster Global Brands,” organized by the Korea Fashion Association with support from the Ministry of Trade, Industry and Energy and participation from the Korea Textile Importers and Exporters Association. The initiative aims to produce K-fashion products by combining high-quality materials developed domestically with superior manufacturing technology, and to enhance brand competitiveness by linking these products with content and distribution channels.

In the final mission of *Kill It*, which aired the previous day, the “All in Korea” project was brought to life as actual content, with domestic material and manufacturing companies producing outfits designed by seven fashion influencers, including Kim Ji-hoon. Materials were supplied by companies such as W Mission, Sodam Textile, and AM Company, while manufacturing was handled by Fashion Cube—operated by the association at the Dongdaemun Fashion Biz Center with support from the Ministry of Trade, Industry and Energy—as well as Ink Atelier, BS Rabbit Atelier, and Yellow Rose Pattern.

The outfits unveiled in the final mission will be available at the online and offline sales event hosted by HYUNDAIDEPARTMENTSTORECO.,LTD(069960)in mid-next month.

Regarding this project, the Association emphasized that it is a prime example of creating new consumer markets by combining domestic material and manufacturing capabilities with K-content. It also noted that the project demonstrated a virtuous cycle in which outfits featured in content are transformed into actual products, leading to consumer purchases and brand growth.

Seong Rae-eun, President of the Korea Fashion Association, stated, “This ‘All in Korea’ mission on *Kill It* will serve as a crucial turning point for expanding the fashion ecosystem, allowing domestic and international viewers to directly experience and consume K-fashion.” She added, “Moving forward, we will spare no effort in providing full support to ensure that fashion brands can successfully expand into the global market, leveraging the synergy created by combining Korea’s excellent materials and apparel manufacturing infrastructure with K-content.”