[Edaily Reporter An Yu-ri ] KRAFTON(259960)reported record-high revenue and operating profit for the first half of this year, driven by the steady growth of "PUBG" (Battlegrounds) and the success of its new game, "Subnautica 2."

On the 29th, KRAFTON announced preliminary consolidated financial results for the first half of this year, reporting revenue of 2.6616 trillion won and operating profit of 972.5 billion won. Compared to the same period last year, revenue increased by 73.3% and operating profit by 38.3%. Both revenue and operating profit for the first half of the year reached all-time highs.

Second-quarter revenue totaled 1.2902 trillion won, and operating profit reached 410.9 billion won. These figures represent increases of 94.9% and 67.0%, respectively, compared to the same period last year.

KRAFTON attributed this growth to the steady expansion of the PUBG IP and the success of “Subnautica 2,” which launched in early access last May. Revenue from the PUBG IP franchise in the first half of the year rose 25% year-over-year, and “Subnautica 2” surpassed 5 million copies sold within 22 days of its release.

Revenue by business segment for the first half of the year was 924.2 billion won for PC, 1.1537 trillion won for mobile, 37.7 billion won for console, and 546.0 billion won for other segments. In the PC segment, growth in user numbers was driven by “Xeno Point,” “PAYDAY” mode, and collaborative content with “Stella Blade.” Combined with the success of Subnautica 2, second-quarter PC revenue exceeded 500 billion won for the first time.

In the mobile sector, “PUBG Mobile” and “PUBG Mobile India (BGMI)” continued their steady growth, with the new X-Suit “Phoenixtra” setting a record for the highest single-day revenue ever. Console revenue also increased by 143% year-over-year, driven by the success of Subnautica 2.

PUBG Expands into a User-Generated Content (UGC) Platform… Shareholder Return Initiatives Continue

KRAFTON plans to accelerate the expansion of PUBG into a user-generated content (UGC)-based platform. On PC, the company will expand its range of game modes and global intellectual property (IP) collaborations, while on mobile, it will enhance creation tools and expand UGC utilizing global IPs such as “Naruto” and “Spider-Man.” The company also plans to strengthen its creator reward system by introducing a new in-game currency, the “WOW Token.”

The company is also accelerating the development of new franchises. The Subnautica IP recorded revenue of 232.5 billion won in the first half of the year, and Subnautica 2 received a “Very Positive” rating on Steam, ranking among the top global sellers of this year’s releases.

KRAFTON plans to unveil five new titles at Gamescom 2026 in Germany this August, including a new project based on the PUBG IP, as well as “NO LAW,” “Project ZETA,” “Age Twisters,” and “TARAE: The Unbound.” The company’s strategy is to continuously secure new IPs to expand its franchise portfolio.

Meanwhile, KRAFTON plans to continue its shareholder return initiatives. KRAFTON repurchased 300 billion won worth of treasury stock in the first half of 2026 and completed a reduced dividend payment of 99.6 billion won. The total value of treasury stock retired, including the shares repurchased in the second quarter, amounts to 431.5 billion won. Additionally, the company has decided to repurchase an additional 100 billion won worth of treasury stock in the third quarter and retire the entire amount.