[Edaily Reporter SHIN MIN JOON ] HYUNDAI HOME SHOPPING NETWORK CORPORATION(057050)is launching an offline beauty concept store, Coasis, as a pop-up store on Udo Island in Jeju.

HYUNDAI HOME SHOPPING NETWORK CORPORATION announced on the 30th that it will operate a Coasis pop-up store for the entire month of August at the café space (Hundertwinds) within Hundertwasser Park, a resort-style arts and culture complex located in Udo-myeon, Jeju City. Hundertwasser Park features premium accommodations, as well as △an art museum △a café △walking trails, and more. Hundertwasser Park attracts approximately 150,000 visitors annually.

At this Udo pop-up store, Coasis will showcase 45 summer-specific products from 22 carefully selected small and medium-sized beauty brands. Considering the skin care needs of resort visitors who engage in plenty of outdoor activities, the lineup focuses on soothing, moisturizing, and sun care products.

Notable examples include Centellian Madeca Cream, Mamashu Cactus Sunscreen Stick, and Jasderma Polydeoxyribonucleotide (PDRN) Super Lifting Ampoule 20,000. HYUNDAI HOME SHOPPING NETWORK CORPORATION will present a Saint Franc Royal Red Collagen Gel Mask (1 sheet) to every customer visiting the pop-up store. Customers who spend 30,000 won or more will receive a reusable bag featuring Udo lettering.

HYUNDAI HOME SHOPPING NETWORK CORPORATION’s beauty concept store, Coasis, opened its first location at Hyundai Premium Outlet Space One last December. Since the start of this year, HYUNDAI HOME SHOPPING NETWORK CORPORATION has successively opened Coasis locations at HYUNDAIDEPARTMENTSTORECO.,LTD Cheonho (2nd store, May), Hyundai Outlet Garden Five (3rd store, June), and Hyundai Outlet Dongdaemun (4th store, June). In particular, the Space One location—Coasis’s first store—attracted an average of more than 2,000 visitors per day. This figure is more than double the average number of visitors to existing beauty stores at Hyundai Outlets.

Han Gwang-young, CEO of HYUNDAI HOME SHOPPING NETWORK CORPORATION, stated, “This Udo pop-up store was planned to introduce high-quality K-Beauty products to domestic and international tourists based on Coasis’s proven competitiveness in urban stores, while also exploring the potential of new offline retail markets.” He added, “We will continue to develop offline distribution models tailored to various retail markets and customer demands to expand Coasis’s customer touchpoints.”