[Edaily Starin YUN GI BACK Reporter] “Where’s the best place to watch ‘Spider-Man: Brand New Day’?”
As the movie “Spider-Man: A Brand New Day” (Spider-Man 4) is being screened in various special formats—including IMAX, ScreenX (multi-screen format), 4D (four-dimensional movie screening system), and Dolby Cinema—audiences are finding themselves with a tough choice to make. Since the viewing experience varies depending on the format—even for the same movie—choosing a special screening format that suits one’s preferences is emerging as another key aspect of the movie-going experience.

Audiences have indeed been gravitating toward these special formats. According to the Korean Film Council’s integrated computer network on the 1st, an analysis of the audience for “Spider-Man 4”—which drew 1,657,303 viewers in its first three days—by screening format showed that IMAX accounted for the highest share at 5.5%. This was followed by 4D at 4.3%, ScreenX at 3.7%, and Dolby Cinema at 1.5%. While a direct comparison is difficult due to variations in the number of screens and seats across different special screening formats, these figures demonstrate that a significant number of moviegoers prefer large screens and immersive viewing experiences.
Among the special screening formats, IMAX was the most popular. Its massive screen and powerful sound allow viewers to experience Spider-Man’s signature web-swinging and downtown New York action on an overwhelming scale. It is considered the format that offers the highest satisfaction for first-time viewers.
For those seeking a unique experience, ScreenX is also a great choice. With the screen extending to the left and right walls, it renders Spider-Man’s movements as he weaves through the cityscape with even greater depth and immersion. The four-sided ScreenX theater at CGV Yongsan I’Park Mall extends the screen beyond the left and right walls all the way to the ceiling. Notably, *Brand New Day* is the first Hollywood film to be produced using the “Shot for ScreenX” method, which was designed with ScreenX in mind from the production stage. It features left- and right-side visuals not found in standard theaters, delivering a uniquely immersive experience.
If you want to physically feel the action, 4D is the perfect choice. With the addition of seat movement, vibrations, wind, and water effects, the web-swinging scenes provide an experience that makes you feel as if you’re flying over New York alongside Spider-Man. It continues to enjoy steady popularity among audiences who prefer a vivid viewing experience akin to riding a theme park ride.
If you prioritize visual quality and sound, Dolby Cinema is also a great choice. With rich color reproduction, deep contrast, and Dolby Atmos sound, it conveys not only the action but also the characters’ emotional arcs and subtle nuances with greater clarity.
Ultimately, it comes down to personal preference. If you want a majestic screen, choose IMAX; if you want to experience a new perspective, choose ScreenX; if you want to feel the action physically, choose 4D; and if you prioritize the quality of the visuals and sound, Dolby Cinema is worth considering.