[Edaily Starin YUN GI BACK Reporter] The movie “Spider-Man: Brand New Day” has surpassed 3 million viewers just five days after its release, continuing its run as the box office leader this summer.

According to the Korean Film Council’s integrated computer network on the 2nd, “Spider-Man: Brand New Day” recorded a cumulative audience of 3,000,1973 as of 1:05 a.m. that day. Just one day after surpassing the 2 million mark, the film reached the 3 million milestone, continuing its rapid box office momentum.
Its box office trajectory is also exceptional. Following the highest opening-day gross of the year, the film has successively set new records for the fastest time to reach 1 million, 2 million, and 3 million viewers this year. Notably, it reached the 3 million mark two days faster than *Exhumed*, which drew 11 million viewers last year and surpassed 3 million on its seventh day of release.
It is also leading in advance ticket sales. As of 8:50 a.m. on the 2nd, advance ticket sales stood at 610,796 tickets, maintaining the top spot in overall advance ticket sales. With high demand for advance tickets continuing into the opening weekend, the film is expected to maintain its box office dominance for the foreseeable future.
It is also leading the box office in special screening formats such as IMAX, 4DX (4-dimensional movie screening system), and ScreenX (multi-screen format). As of the 2nd, all seats—excluding those reserved for people with disabilities—in the ScreenX, 4DX, and IMAX theaters at CGV Yongsan I’Park Mall have been virtually sold out, with the exception of late-night showings. With demand concentrated among audiences who prefer large screens and immersive viewing experiences, the film is demonstrating strong ticket sales not only in standard theaters but also in special-format theaters.
This box office success is interpreted as the result of the series’ strong fan base combined with the summer peak season effect. Analysts note that interest in Peter Parker’s story—which has entered a new phase following *Spider-Man: No Way Home*—has continued, and steady demand from family audiences and younger viewers is further fueling the film’s box office momentum.
“Spider-Man: Brand New Day” is an action blockbuster that follows Peter Parker—who had been forgotten by everyone since “No Way Home”—as he faces a new threat when confronted by a mysterious enemy who remembers his true identity. The film stars Tom Holland, Zendaya Coleman, and Sadie Sink.