[Edaily Reporter SOYEON KIM ] LGELECTRONICS will sell its modular home, the “Smart Cottage,” on a home shopping channel for the first time in Korea. This marks the first time a modular home has been featured on a domestic home shopping channel.

LGELECTRONICS will air a launch broadcast for the Smart Cottage on the CJ OnStyle channel starting at 9:35 p.m. on the 2nd. At 9:00 p.m. on the 5th, the company will showcase the interior of the Smart Cottage—currently on display at the Gimpo Hyundai Premium Outlet—via CJ OnStyle’s mobile live show, “A Beautiful Life.”

This goes beyond simply selling home appliances on a home shopping broadcast; it involves selling the living space itself. Through this launch, LGELECTRONICS aims to accelerate the popularization of modular homes. The company will introduce various ways to utilize the Smart Cottage for business-to-business (B2B) customers, such as corporate training centers, employee dormitories, and workation facilities.

Customers who purchase during the broadcast will receive benefits such as a discount on the selling price, a free deck, and free on-site inspection fees. LGELECTRONICS launched a new single-story model in the 20-pyeong range at the end of June and is currently exhibiting it at the Gimpo Hyundai Outlet through the end of this month.

According to the company, most inquiries have come from people in their 50s and 60s, who are highly interested in second homes and rural living. In response to the surge in consultation requests, LGELECTRONICS has hired additional staff specifically for phone consultations. During the home shopping broadcast, the developers plan to provide expert consultations.

Smart Cottage is a premium modular home for which LGELECTRONICS is directly responsible for design, production, and quality inspection. The interior features LGELECTRONICS’ latest artificial intelligence (AI) home appliances, high-efficiency heating, ventilation, and air conditioning (HVAC) systems, energy management solutions, and the AI Home platform.

Depending on shape and size, the lineup is divided into the single-story “MONO” and the two-story “DUO,” with a total of eight distinct models ranging from 8 pyeong to 24 pyeong. The products are designed to be used not only in general residential settings but also in various commercial spaces, such as corporate training centers and leisure and lodging facilities. Customers can customize furniture and storage configurations, home appliances and Internet of Things (IoT) devices, floor plans, and exterior materials to suit their needs, and the entrance orientation and roof shape can also be adjusted based on the installation environment.