[Edaily Reporter KIM EUNG-TAE ] An increasing number of consumers are hiring professionals to clean their homes in order to address hygiene issues, such as mold, caused by the summer monsoon season and heat waves.

According to the lifestyle service platform “Sumgo” on the 3rd, an analysis of monthly service request data from last year showed that requests for cleaning services in July and August increased by 24% compared to the monthly average. During the same period, requests for pest control services rose by 72% compared to the monthly average.
This trend is expected to continue this year as well, given forecasts of persistently hot and humid weather caused by a combination of frequent rain and heat waves. According to the Korea Meteorological Administration, there is a 50% probability that temperatures this August will be higher than the seasonal average (24.6–25.6°C). Precipitation is expected to be similar to the seasonal average (225.6–346.7 mm).
In response to the growing demand for home care services, Soomgo is launching a summer home care project in collaboration with “Lapsin,” the hygiene brand of AEKYUNG INDUSTRIAL(018250). This project was designed to help create a clean indoor environment through professional home care services provided by Soomgo experts—such as residential cleaning and air conditioner and washing machine cleaning—and to support maintaining that cleanliness with Lapsin’s household hygiene products. Customers can participate in the event without any separate application process by requesting a quote for services in the moving or cleaning categories on Soomgo by August 26. Soomgo plans to select a total of 300 participants at random to receive a “Limited-Edition Home Care Kit” consisting of hand sanitizing wipes, sanitizing gel, body wash for odor control, and hanger-type dehumidifiers.
A Soomgo representative stated, “Summer home care requires a lot of time and effort, and since utilizing professional expertise can dramatically improve living conditions, the number of customers seeking Soomgo experts is increasing,” adding, “We hope customers will use the experts’ professional services and Labshin’s hygiene products to maintain a more comfortable living environment.”