[Edaily Reporter SHIN MIN JOON ] Kooho Plus and Saint James have teamed up again.
A lookbook for the Kuho Plus and Saint James collaboration collection. (Image courtesy of SAMSUNG C&T CORPORATION)
SAMSUNG C&T CORPORATION(028260) Kuho Plus, a women’s apparel brand under the fashion division, announced on the 4th that it will launch its second collaborative collection with the authentic French casual brand Saint James (SAINT JAMES).
Launched in 2019, Kuho Plus reinterprets refined designs with stylish details and creative wit. Saint James is a French casual brand with over 130 years of heritage, known for its signature striped T-shirts.
The collaborative T-shirts from the two brands, which debuted last August, sold out completely. This year’s collaborative collection is based on “The Layered Stripe” concept. It combines the French chic aesthetic of SAINT JAMES’ striped T-shirts with GUHO+’s playful sensibility to propose creative layered styling.
The lookbook released alongside the collection was also planned based on this concept. This collection consists of a total of five T-shirt styles. The new collaborative products are available at Guho Plus’s brick-and-mortar stores nationwide and on SSF Shop, the online shopping platform operated by SAMSUNG C&T CORPORATION. Notably, the two brands are operating special pop-up spaces where customers can experience the collaboration’s concept at the Guho Plus store in HYUNDAIDEPARTMENTSTORECO.,LTD’s Pangyo branch through the 16th and at ZIP739 in Hannam-dong, Seoul, through the 23rd.
Park Se-young, Team Leader of Kooho Plus at SAMSUNG C&T CORPORATION Fashion Division, said, “Kooho Plus has teamed up with Saint James to offer T-shirts in fresh color combinations and propose unique layered styling.” She added, “We hope many female customers will experience the synergy created by the two brands through this fusion of creative wit and French chic.”
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