[Edaily Reporter Yun Junghoon ]KTCorporation(030200)is launching a unique pop-up store that combines characters from popular idol groups with its own IP to target the 20s and 30s demographic.
(Photo courtesy of KTCorporation)
KTCorporation announced on the 5th that it will operate the “MINIVE X Mint Raon Collaboration Edition” pop-up store at the “Hongdae Adshop Plus” in KT Plaza, Mapo-gu, Seoul, through the 16th.
MINIVE is an official character inspired by the group IVE, while Mint Raon is KTCorporation’s own character embodying an eco-friendly concept. KTCorporation previously signed a memorandum of understanding (MOU) with Starship Entertainment in June and has since introduced collaborative products utilizing both companies’ IP.
At this pop-up store, visitors can browse a variety of merchandise, including character figurines and 3-in-1 fast chargers. In particular, the “Minive X Mint Raon Travel Essentials Package”—which had previously sold out on the online-exclusive “KTCorporation Shopping Lounge”—will be available for purchase in person for the first time. The package consists of a docking-type power bank featuring a Minib character battery cap and a high-speed charging adapter set.
Hands-on events have also been organized for visitors. Every day, the first 60 visitors to take a photo at the in-store photo booth or complete a mobile experience will be entered into a drawing to win Mintraon merchandise and keycaps.
In addition, the recently released SamsungElectronics “Galaxy Z Fold 8 Ultra, Fold 8, and Flip 8” models will be on display at the venue, allowing visitors to experience the design and key features of the latest foldable phones.
Son Jeong-yeop, Senior Vice President and Head of the DEVICE Business Division at KTCorporation’s Customer Division, said, “We hope you’ll come to the Hongdae Ad Shop Plus to experience both the new Galaxy Z series and the Mintraon collaboration merchandise.” He added, “We will continue to expand our offerings of unique content and new device experience opportunities so that customers can find joy in their daily lives.”
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