K-pop

NOWZ: "I'm Dieting by Eating Only Salads... I'll Show You 'Zero Sexy'" (Comprehensive)

New Single 'Achilles' to Be Released on the 5th Taking on a 1980s-Style Disco Track Promoting the 'Zero Sexy' Concept

KIM HYUNSIK
2026-08-05 17:06:32
[Edaily Starin KIM HYUNSIK Reporter] "We’ve been working hard to perfect our visuals and stage performance."
The group NOWZ is posing for photos during a showcase held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul, to celebrate the release of their digital single “Achilles.” (Photo by Reporter Bang In-kwon)
Si-yoon of the group NOWZ is performing a stunning stage at the showcase celebrating the release of their digital single “Achilles,” held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul. (Photo by Reporter Bang In-kwon)
Boy group NOWZ (NOWZ—Hyunbin, Yoon, Yeonwoo, Jin-hyuk, Si-yoon) made this announcement at the press showcase for their new single “Achilles,” held at 4:00 p.m. on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul.
Jin-hyuk emphasized, “Every time we make a comeback, we’ve strived to prove our growth. This time as well, we’ll give it our all without any regrets and show you just how much we’ve grown.”
The title track “Achilles,” which shares the same name as the single, is a track based on 1980s-style funk and disco elements. It explores the attraction and confusing emotions experienced at the moment of falling in love at first sight.
Yeon-woo said, “All the members love retro sounds, so this was a song we wanted to try.”
Hyunbin explained, “All of us members were born in the 2000s, yet we have a strong interest in old songs. We thought that if we sang a 1980s-style disco-based song, it would create a unique and fresh synergy.”
Regarding the lyrics, Si-yoon explained, “I likened love to a weakness. The song captures the process of falling apart because of one person.”
Si-yoon of the group NOWZ is putting on a spectacular performance at the showcase celebrating the release of their digital single “Achilles,” held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul. (Photo by Reporter Bang In-kwon)
Si-yoon of the group NOWZ is putting on a spectacular performance at the showcase celebrating the release of their digital single “Achilles,” held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul. (Photo by Reporter Bang In-kwon)
NOWZ is determined to showcase a more mature visual image and music under the concept of “Zero Sexy,” which signifies a restrained form of sex appeal
.

Hyunbin explained, “It means we want to exude a charm like ‘Zero Cola’—something that tastes sweet even without sugar and keeps you coming back for more,” adding, “To show you healthy energy and a fresh kind of sexiness, I worked hard on my diet, eating nothing but salads.”
He continued, “While we’ve previously promoted songs centered on the challenges and achievements of youth, this time we’ve incorporated a story about youthful love.”
Yoon said, “We’ve prepared a performance that’s sure to captivate the audience. We plan to showcase a subtle, alluring sex appeal,” and smiled brightly, adding, “I hope you’ll beat the summer heat by watching NOWZ’s chic and sexy stage performance.”
Si-yoon of the group NOWZ is delivering a stunning performance at the showcase celebrating the release of their digital single “Achilles,” held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul. (Photo by Reporter Bang In-kwon)
Si-yoon of the group NOWZ is delivering a spectacular performance at the showcase celebrating the release of their digital single “Achilles,” held on the 5th at the Yes24 Live Hall in Gwangjang-dong, Gwangjin-gu, Seoul. (Photo by Reporter Bang In-kwon)
NOWZ, which debuted in April 2024, rebranded from “NOWADAYS” to its current name last June, redefining the group’s direction.
This marks NOWZ’s first official domestic comeback in about nine months since they released the single “Play Ball” last November, featuring the title track “HomeRUN.” In the meantime, they released their debut mini-album “NOWZ” in Japan and focused on building a local fanbase there with their Japanese hip-hop track “AMMO.”
The “Achilles” track and music video will be released at 6 p.m. today via various online music platforms. Following this, NAUZ will kick off their music show promotions by appearing on Mnet’s “M Countdown” on the 6th. On the 9th, they will hold a busking event at COEX Square Plaza in Gangnam-gu, Seoul.
Hyunbin stated, “There are many amazing senior artists making comebacks this month. Rather than comparing ourselves to others, we’ll focus on making ourselves even better.”
Jin-hyuk expressed his anticipation for the promotion, saying, “Since there aren’t many K-pop groups promoting with songs in a style similar to ‘Achilles,’ I think we’ll be able to effectively fill that niche.”
Yeon-woo said, “I want to showcase NOWZ’s charm on various stages, including award shows, going forward.”

Economy

Corporation

IT·Science

Economy

"AI Broadcasts on Its Own"... A Creator Startup Founded by a Former TikTok Employee [VC Cradle]

A virtual creator that doesn’t require a human actor has emerged. There is no pre-written script, nor is there an operator manipulating it in real time. Artificial intelligence (AI) hosts the broadcas…
2026-08-08 11:01:04

Corporation

Braving Extreme Cold of -30 Degrees Celsius… Samsung Advances Core Heat Pump Technology with the U.S.

SamsungElectronics announced on the 9th that it is partnering with the Oak Ridge National Laboratory, part of the U.S. Department of Energy, to develop next-generation heating technology capable of op…
2026-08-09 10:00:03

IT·Science

LG Corp. and Broadcom Demonstrate AI Running Directly on Shared Routers… Pilot Test of Automatic Home Network Recovery

LG Uplus has successfully validated intelligent home network technology in which AI independently analyzes and manages internet quality. The photo shows LG Uplus employees conducting research on home …
2026-08-09 09:00:05