[Edaily Reporter KYUNG GYEYOUNG ] SAMSUNG C&T CORPORATION(028260) 8seconds, a casual brand operated by the fashion division of 8seconds, announced on the 6th that it will launch a collaboration collection with the Samsung Lions professional baseball team.

With the recent surge in popularity of professional baseball, 8seconds partnered with the Samsung Lions to plan this collaboration, aiming to propose a lifestyle where people can enjoy baseball through fashion in their daily lives.

Under the slogan “Beyond 8 Championships, Toward Infinite Victories,” the collaboration visualizes the number 8—which represents 8seconds’ brand identity—as the infinity symbol (∞).

The collection consists of about 20 items that reinterpret the heritage of the Samsung Lions—one of the founding teams of the Korean Professional Baseball League—through Eight Seconds’ unique aesthetic. It features Eight Seconds’ signature “blockcore” styling—a fusion of sports uniforms and everyday wear—through items such as windbreakers, varsity jackets, and raglan T-shirts.

The collection will be available starting on the 8th at 12 major 8 Seconds stores—including those in Myeongdong, Lotte World Mall, Hongdae Station, COEX, and the Daegu Dongseong-ro flagship store—as well as on SSF Shop, the online shopping platform of SAMSUNG C&T CORPORATION. It will also be available at the Daegu Samsung Lions Park team store on the 8th and 9th.

Customers who purchase 8 Seconds products—including collaboration items—totaling 100,000 won or more will receive a limited-edition reusable bag. A variety of customer benefits will be offered during the SSF Shop live broadcast, which will take place for one hour starting at 11:00 a.m. on the 8th.

Bae Yoon-shin, Merchandising Manager of the Eight Seconds Business Division at SAMSUNG C&T CORPORATION Fashion Division, stated, “Through this collaboration, Eight Seconds aimed to go beyond a simple fusion of fashion and sports to deliver new cultural value and fresh enjoyment.” She added, “Moving forward, Eight Seconds plans to continue providing unprecedented and differentiated brand experiences through its unique planning capabilities and collaborative activities across various fields.”