Kakao Games Corp. Selects Actor Park Ji-hoon as the Face of Its New Game, 'The World of Dokkaebi'
Official Advertising Model to Convey Korean Sentiment and a Mystical Worldview
Launch Marketing Campaign Kicks Off in Earnest with the Unveiling of the Advertising Model
[Edaily Reporter An Yu-ri ] Kakao Games Corp.(293490)announced on the 6th that SuperCat has selected actor Park Ji-hoon as the official advertising model for its upcoming 2.5D MMORPG (massively multiplayer online role-playing game) “The World of Goblins,” currently in development.
Kakao Games Corp. stated that it selected actor Park Ji-hoon—who is beloved by the public for his nuanced acting and unique charisma—as the official advertising model because it believes he is the ideal person to effectively convey the identity of “The World of Dokkaebi,” which embodies Korean sensibilities and a mysterious worldview.
“The World of Goblins” is a 2.5D MMORPG currently in development based on the Naver Web Novel “The Battle Against the Demon-Exterminating Monk.” It aims to provide a gameplay experience distinct from existing MMORPGs through retro pixel-art graphics, an original worldview incorporating Korean themes, a highly flexible skill deck-building system, and clan-centered cooperative content.
Set for release this October, “The World of Goblins” will begin pre-registration in August and hold a showcase in September to unveil key content and service plans. Kakao Games Corp. plans to continuously expand its engagement with users by sequentially releasing various marketing content and game information leading up to the launch.
Cha Myeong-su, Head of Business at Kakao Games Corp., stated, “We are delighted to present ‘The World of Goblins’ alongside actor Park Ji-hoon, who is beloved by many users,” adding, “We expect that through Park Ji-hoon’s charm, we will be able to introduce the unique appeal of ‘The World of Goblins’—which features Korean-inspired themes and an original worldview—to an even wider audience.”
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