[Edaily Reporter Choi Hee-jae ] CJ ENM ( CJ ENM CO., Ltd.(035760)) announced on the 6th that it posted consolidated revenue of 1.2033 trillion won and operating profit of 33.4 billion won for the second quarter. This represents an 8.3% decrease in revenue and a 16.9% increase in operating profit compared to the same period last year.

CJ ENM CO., Ltd. disclosed on the 6th that, under Korean-adopted International Financial Reporting Standards (K-IFRS) on a consolidated basis, it recorded revenue of 1.2033 trillion won and operating profit of 33.4 billion won for the second quarter of 2026. The Entertainment division continued to improve profitability by leveraging the competitiveness of its content intellectual property (IP) and expanding its platform reach, while the Commerce division boosted both revenue and profitability by strengthening its app competitiveness through short-form content and accelerating the growth of mobile live commerce (MLC).
By division, the Media Platform division posted revenue of 380 billion won—a 19.0% increase year-over-year—and an operating profit of 11 billion won, returning to profitability, driven by the expansion of brand stores through global partnerships and the success of KBO and original content.

TVING had previously signed partnerships with HBO Max and Disney+ and expanded into Japan and 17 other Asia-Pacific countries through brand stores. However, TV advertising revenue fell by 20.9% due to a combination of the advertising market’s concentration on mega-events like the World Cup and an overall contraction in demand.
The Film and Drama division recorded revenue of 190.2 billion won and an operating loss of 10.5 billion won, respectively. The division focused on securing a stable global distribution base through individual sales to local overseas platforms and demonstrated steady growth as demand for variety content continued to rise.
In particular, through “The Legend of the Mess Sergeant,” which aired simultaneously on TVING and tvN, the company reduced production costs through efficient casting and the use of AI-based CG/VFX. At the same time, it demonstrated the potential to transition to a high-efficiency, profit-expanding IP business structure by expanding its IP through initiatives such as VPPL (interactive AI virtual product placement) linked to AI technology, the album release by “Taste Boys,” and the Dosirak F&F business.
However, the global studio FIFTH SEASON operates under a structure where content delivery timelines are adjusted according to the scheduling of global OTT platforms, resulting in no major series deliveries this quarter.
The music division recorded revenue of 230.2 billion won and operating profit of 10.9 billion won. “Modisei” successfully established itself in the market with first-week sales of 300,000 copies for its debut album, and the company secured new growth drivers, such as the launch of the global boy group “KO1KEYZ” following the success of “Produce 101 Japan: Shinsegae Co.,Ltd.”
Album sales by existing artists such as “INI” and “ZEROBASEONE” also performed well, supporting revenue growth, while the diversification of revenue streams through the reboot of past IPs, such as “Wanna One” and “I.O.I,” continued.
Although costs increased due to a focus on new IP and investments in ENPLUS, the success of a series of global live events for key IPs—including “Alpha Drive One’s” first global fan concert tour, “JO1’s” dome tour, and “KCON JAPAN 2026”—helped alleviate pressure on profitability.
Revenue in the Commerce segment reached 402.8 billion won, up 4.4% year-over-year, while operating profit rose 21.2% to 26.0 billion won. The company actively distributed short-form content—edited from live broadcasts—across external channels such as YouTube, Instagram, and TikTok, and expanded app traffic by integrating fandom IP content—including the KBO, the movie *The Devil Wears Prada 2*, *Wally Run*, and *Minions*—into its commerce platform.
As a result, mobile live commerce (MLC) sales volume increased by 161.3% year-over-year, while new app installations rose by 25.6% and monthly active users (MAU) grew by 10.5%.
A virtuous cycle—where customers who discover content through external channels are directed to the app and proceed to make purchases—was strengthened, leading to simultaneous growth in both the customer base and purchase conversion rates. On the product front, the expansion of the premium travel and children’s categories drove overall growth, and the enhanced lineup of health supplements and premium beauty products also played a key role.
A CJ ENM CO., Ltd. official stated, “The Media Platform division successfully turned a profit, demonstrating the structural improvement of our platform business,” adding, “It was a quarter marked by the expansion of ancillary businesses leveraging content IPs such as *The Legend of the Cook* and the outstanding performance of our music artists.”
The spokesperson continued, “In the second half of the year, we plan to continue expanding our platform customer base while maintaining the trend of improved profitability through the diversification of content and music IP businesses and the expansion of global distribution.”