[Edaily Starin YUN GI BACK Reporter] “Let’s Dance!”
As the group BABYMONSTER shouts this, your body reacts instinctively. The song title itself is straightforward: “Dance.” From the powerful moves that explode during the “Let’s Dance” section, to the unexpected twist in hand gestures timed with the whisper “Watch Out,” to the rhythmically flowing steps—this is a performance that goes beyond isolated highlight choreography to make the entire song a visual feast.
The response is reflected in the numbers. As of the 8th, Baby Monster’s “Dance” music video has surpassed 170 million views on YouTube, and the separately released performance video has also recorded 91.77 million views. Not only the music video but also the video dedicated solely to showcasing the dance has attracted nearly 100 million views.
Amid a flood of challenges where a few seconds of signature choreography are rapidly replicated, Baby Monster is, paradoxically, demonstrating the power of “dance that makes you watch a song all the way through.” And this moment aligns with YG Entertainment’s (YG) lineage of performance excellence, which has been passed down from BIGBANG and 2NE1 to BLACKPINK and TREASURE, and now to the youngest group, Baby Monster.

◇Those Who Understand Dance Film Dance… Yang Hyun-suk’s ‘Aesthetic Sense of Dance’
At the heart of this legacy lies Executive Producer Yang Hyun-suk’s unique “aesthetic sense of dance.”
Before becoming a producer, Yang was a dancer. He worked as a professional dancer even before his debut with Seo Taiji and Boys in 1992, and he was responsible for the choreography for the group’s first through fourth albums. Even after founding YG, he personally choreographed hit songs such as BIGBANG’s “Lie” and “Last Farewell,” as well as 2NE1’s debut track “Fire.”
His strength didn’t stop at simply creating choreography. It was his instinct for knowing “how to capture dance on camera to make it look its best.”
In fact, during the early days of Big Bang and 2NE1, he would sometimes personally operate the camera on set during practice video shoots. He would follow the members’ movements to find the angles that best highlighted their dance lines and move the camera in sync with the intensity of their moves. From a dancer’s perspective, he judged exactly when to zoom in and when to pull back to bring out the impact of each movement.
Once he began focusing on album production, he expanded his scope of performance direction by selecting the movements best suited to the music from concepts proposed by choreographers both in Korea and abroad, then modifying and restructuring them. Since BLACKPINK’s debut, he has overseen the entire production of performance content—from video planning and set design to on-site choreography adjustments and direction, all the way through to final editing.
Ultimately, Executive Producer Yang’s production approach lies in not viewing music, dance, and the camera as separate elements. It involves synthesizing them into a single performance by determining which movements bring out the essence of the music, which angles best highlight the dance lines, and which scenes should be connected to maintain a continuous flow of energy.

◇69 Videos, 7 Billion Views… From BLACKPINK to TREASURE and BEAMON
YG has released approximately 170 performance videos and dance practice videos to date. Of these, there are 69 performance videos with a cumulative view count of 7 billion. According to YG, Executive Producer Yang oversaw the entire production process for all of these videos, including planning, choreography, and video editing.
This production style made a global impression through BLACKPINK. BLACKPINK demonstrated the power of “videos people watch specifically to see the dance,” racking up hundreds of millions of views not only with their music videos but also with their performance videos. The approach—focusing on the artists’ movements rather than flashy set pieces, and using camera work and editing to maximize the flow and rhythm of the dance—has also become a defining characteristic of YG’s performance content.
Currently, TREASURE and BABYMONSTER are carrying on this tradition. While TREASURE continues the performance style of YG’s boy groups with powerful group choreography and free-spirited energy, BABYMONSTER is expanding upon it by weaving together highly complex choreography, each member’s individual dance lines, and even their expressions and gestures into a single visual spectacle.
Baby Monster’s “dance” in particular symbolically exemplifies this legacy. While encouraging participation through the intuitive hook “Let’s Dance,” they never compromised on the performance’s overall density and energy throughout the song. In essence, they’ve embraced the conventions of the challenge era while retaining the appeal of “dance that’s truly worth watching.”
Even now, when short-form videos and challenges have become the dominant norms of K-pop, what YG continues to prioritize is ultimately “the joy of watching dance.” From BIGBANG and 2NE1, through BLACKPINK and TREASURE, to BABYMONSTER, the generations have changed, but the approach of bringing out the essence of the music through dance and presenting it in the most captivating visuals remains consistent.
At the heart of this is the “aesthetic sense of dance” possessed by Chief Producer Yang Hyun-suk, who has been dancing, choreographing, and observing dance for over 30 years. The 69 videos and 7 billion views YG has accumulated are the result of a journey that has gone beyond creating “trendy dances” to crafting “dances people want to watch.”