[Edaily Reporter KYUNG GYEYOUNG ] Centellian24, a derma-cosmetic brand operated by DongKook Pharmaceutical Co.,Ltd.(086450), announced on the 10th that it is expanding its product lineup through major U.S. retail channels to target the North American brick-and-mortar market.

Last month, Centellian24 launched the 100-ml large-size version of its “Madeca Cream Time Reverse” at 200 Costco locations, a membership-based warehouse-style discount store. Following the launch of “Madeca Cream Time Reverse” at Ulta Beauty, the largest beauty retailer in the U.S., last May, the brand expanded its product lineup starting the previous day to include the PDRN, Madeca Matcha, Mela Capture, and Sun Care lines, as well as the beauty DEVICE “Madeca Prime Max.”

In early June, the brand made its debut at 89 Nordstrom locations and on its online store. There, it features the Madeca Cream, PDRN, Madeca Matcha, and Mela Capture lines, as well as beauty DEVICES and the “Madeca Prime Ritual White Pearl.”

A Centellian24 representative stated, “By expanding our collaboration with major U.S. retail channels, we are broadening the opportunities for local consumers to experience Centellian24’s diverse product lineup.” They added, “Madeca Cream is a steady seller on the verge of reaching cumulative sales of 100 million units and ranks as the No. 1 product in the pharmacy beauty category, transcending K-Beauty. We plan to continue strengthening our brand’s position based on our differentiated product quality.”