Broadcasting News

KT Studio Genie Opens Pop-Up Store Ahead of the Release of 'New Recruit 4'

To be held in Seongsu from the 15th to the 31st Various Merchandise Items, Including Military-Themed Apparel and Household Goods, Unveiled

Gim Ga Yeong
2026-08-11 09:51:11
[Edaily Starin Gim Ga Yeong Reporter] Ahead of its premiere, “Rookie 4: Sabotage” is building anticipation for the show by opening a pop-up store where visitors can experience the “Rookie” series universe in person.
Photo courtesy of KT Studio Genie
The “Rookie 4: Sabotage” pop-up store will be held at the Musinsa Store in Seongsu from the 15th to the 31st. KT Studio Genie stated, “This pop-up store will realistically recreate key locations from the drama, such as military barracks, and feature photo zones and interactive content designed to give visitors the immersive feeling of actually stepping into the Shinwa Unit, the setting of the series.” The pop-up store will sell a variety of official drama-themed merchandise, including clothing and daily necessities designed to resemble military supplies, as well as items featuring the character “Jjamsaeng” and the names of the show’s characters.
On the 22nd, a fan meet-and-greet event will be held featuring all six cast members of *Rookie 4: Sabotage*: Kim Min-ho, Lee Won-jeong, Nam Tae-woo, Kim Yo-han, Jeon Seung-hoon, and Lee Sang-jin. Winners will be selected via a raffle among customers who make purchases of a certain amount or more at the pop-up store from the 15th to the 19th, and the winners will be announced on the morning of August 20.
A KT Studio Genie representative stated, “To commemorate the broadcast of the fourth season of *Rookie*, we planned this pop-up store to expand our engagement with fans and allow them to experience the series in a more diverse way,” adding, “We hope this will be a special opportunity for fans awaiting the new season to get a closer look at the *Rookie* universe.”
“Rookie” is a gritty, realistic drama that unfolds when a “privileged” recruit joins a group of good guys, bad guys, weirdos, and all sorts of characters. Following the huge success of Season 1, the series is now produced on a seasonal basis. Season 4, titled “Rookie 4: Sabotage,” premieres this coming Monday, the 24th, at 10:00 p.m.

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