[Edaily Reporter KYUNG GYEYOUNG ] AMUSE, which rose to fame for its color cosmetics, is establishing itself as a comprehensive lifestyle beauty brand by introducing skincare products.

SHINSEGAE INTERNATIONAL(031430)AMUSE, operated by the company, announced on the 11th that it is unveiling its makeup prep line, “SKINREADY,” and launching two types of toner pads as its first products.

Aiming to be a wellness lifestyle brand that accompanies women throughout their healthy and enjoyable beauty routines, AMUSE has previously launched lifestyle products such as hand cream in 2022, hair perfume mist in 2025, and solid perfume bars in 2026. With the launch of this skincare line, the brand has expanded its portfolio to include skincare, following its existing makeup and fragrance offerings.

SkinReady was developed in-house in response to persistent requests from overseas distribution partners. It focuses on refining skin texture and balancing moisture levels to create skin conditions optimized for makeup application—so-called “makeup-ready” skin. It comes in small, single-use packets for convenient use by busy modern consumers.

The SkinReady toner pad line consists of two products: △ the “Rice PDRN™ Moisture Frost Pad,” which lowers skin temperature by up to 5 degrees, and △ the “Rice PDRN™ Pore-Soothing Peel-Off Pad,” which simultaneously addresses pores, sebum, and skin soothing. Both products feature Rice PDRN™, infused with Korean heritage, as their key ingredient.

Amuse expects that by expanding into skincare products that synergize with its makeup line, it will further solidify its brand identity and strengthen its global fanbase with products that reflect the demands of global retailers and consumers.

An Amuse Korea representative stated, “Through the Skin Ready line, we will further strengthen Amuse’s core makeup DNA and elevate the brand’s competitiveness to the next level,” adding, “We plan to grow into a total lifestyle beauty brand that accompanies global customers throughout their entire beauty routines.”