[Edaily Reporter Lee So-Hyun ] Naver (NAVER(035420)) is partnering with the NC Dinos to digitally enhance the professional baseball viewing experience. The company will operate a dedicated seating section called the “Naver Zone,” which combines Naver Reservation, Npay’s easy payment service, and NFT (non-fungible token) tickets based on the Npay Wallet.

Naver announced on the 12th that it will operate 196 table seats in Section 117 of Changwon NC Park, the home stadium of the NC Dinos, as the “Naver Zone.”

Customers who reserve seats in the Naver Zone can enter quickly via a dedicated line. Naver is introducing Npay Wallet-based NFT ticket art for NC Dinos home games for the first time in Korean professional baseball.

Tickets for the games will be available for purchase starting at 3:00 PM on the 13th. They can be purchased via the booking page accessible through a banner in the Naver Sports baseball section or by searching for “NC Dinos” on Naver.

Naver and Npay members can book up to four tickets per account. Bookings open six days before the game.

Customers can purchase tickets using Npay’s easy payment service and earn and use Npay points. They can also participate in an event through the Npay Wallet that offers up to 50,000 won in additional points.

Tickets are issued in the form of NFT art based on the Npay Wallet. The Npay Wallet is a Web3 digital asset wallet service accessible via a Naver ID. It allows users to store and manage digital assets such as tickets, helping to prevent ticket forgery, alteration, and fraudulent transactions.

It also offers fan community features. The Npay Wallet supports “Channels,” open communities where users communicate based on shared interests, and “Ticket Verification Rooms,” which are accessible only to ticket holders. Fans can continue to interact even after booking by sharing related news, messages of support, and reviews of the event.

The Npay Wallet has recently expanded its scope of use to include entertainment sectors such as sports, culture, and tourism. The cumulative number of wallet accounts has surpassed approximately 1.1 million.

Since signing a 2024 sports marketing partnership, Naver and the NC Dinos have continued to collaborate on joint projects, such as the Naver Live Viewing Challenge and new media content collaborations.

Previously, at the “Audi Football Summit 2026,” Naver showcased Naver and Cream ticket booking, live streaming via Chizichik, and NFT tickets powered by the Npay Wallet.

The match between FC Bayern Munich and Jeju SK FC on the 4th drew a crowd of over 22,000 spectators. Of these, approximately 5,500 used NFT ticket art issued via the Npay Wallet to verify their identity and gain entry to the stadium.

Through this collaboration with the NC Dinos, Naver plans to expand the fan experience before and after sporting events by integrating ticket booking, payment, stadium entry, and community engagement.