[Edaily Reporter Kim Hyung-il ] Global game publishing platform company VALOFE(331520)announced on the 12th that it successfully concluded its "Last Origin" pop-up store and collaboration café, held at V-Square in Konkuk University, Seoul, from the 29th of last month to the 9th of this month.

This event marked VALOFE’s first standalone offline event in three years. During the event, visitors were able to purchase *Last Origin* merchandise, view exhibits, and enjoy the collaboration café, as well as participate in special performances and on-site events.

User participation in the special programs held during the event was also strong. On the 8th, a special concert featuring the game’s main soundtrack was held, and on the 9th, the final day of the event, activities such as a life-size figure giveaway took place.

Merchandise sales were also brisk. Although VALOFE had prepared stock based on sales figures from last year’s offline event, major popular items sold out early on the very first day. Lines formed even before the event began, and by the middle of the event, more than half of the prepared merchandise had been sold.

This pop-up store served as an opportunity to confirm the expansion potential of the *Last Origin* intellectual property (IP) business that VALOFE has been pursuing. VALOFE continues to expand its figure and merchandise business utilizing the *Last Origin* IP, primarily in Japan. Previously, *Last Origin* figures even ranked No. 1 on the overall sales chart at AmiAmi, a Japanese retailer specializing in figures and anime merchandise.

Last Origin-related figures were also unveiled at “Wonder Festival,” Japan’s largest figure and model exhibition, as the company expands its business into derivative works based on the game’s characters and universe beyond the game content itself. VALOFE plans to continue expanding the range of Last Origin IP by increasing its product lineup, including figures and merchandise.

Based on the success of this pop-up store, VALOFE is considering making the merchandise sold at the event available for online purchase. The company is also exploring plans to host pop-up stores in overseas regions, such as Japan, following domestic offline events, and to pursue various derivative content initiatives.

A VALOFE representative stated, “Through this event, we confirmed the potential for expanding the Last Origin IP’s derivative works business and offline content,” adding, “We will continue to expand our business scope so that users both domestically and internationally can experience the Last Origin IP in various ways.”