[Edaily Reporter KYUNG GYEYOUNG ] Vuori, a U.S. activewear brand imported and sold by SHINSEGAE INTERNATIONAL(031430), announced on the 13th that it will operate the “Vuori Dreamknit @Seongsu” pop-up store in Seongsu-dong, Seoul.

Vuori is a premium performance brand inspired by California’s coastal culture, which SHINSEGAE INTERNATIONAL officially introduced to the Korean market in 2023.

The pop-up store, open from today through the 30th, is designed to offer a brand experience that seamlessly blends products, fitness, and community, centered around Vuori’s signature material, “DreamKnit™.” DreamKnit™ is an eco-friendly premium stretch fabric made from 89% recycled fibers, characterized by excellent elasticity and breathability, as well as a soft texture and comfortable fit.

The first floor of the pop-up store embodies the cozy and comfortable feel unique to DreamKnit™ through cloud-themed objects and interior design. The second floor is designed as a space that showcases Viewori’s signature activewear style, which blurs the lines between exercise and everyday life.

The third and fourth floors of the pop-up store will host community classes in collaboration with WONDER BARRE, a studio specializing in barre workouts. Participants can experience barre—which combines basic ballet movements with strength training—as well as yoga, Pilates, running, and K-pop dance. Classes can be booked via Naver Place. All participants will receive a welcome gift consisting of a 20% discount coupon valid on all items, an eco-bag, a Berryset Wellness Shot, and Jaju snack chips.

In addition, during the event period, customers will receive a 10% discount on all items and a 15% discount on purchases of three or more items, along with exclusive special-price products available only at the pop-up store. Depending on the purchase amount, customers spending 300,000 won or more will receive an eco-bag, and those spending 50 won or more will receive a tote bag as a gift.

Furthermore, customers who add the official KakaoTalk channel will receive Tropic Sun coconut water and a chance to enter a digital lucky draw.

A representative from SHINSEGAE INTERNATIONAL’s Viewori division stated, “Starting with this pop-up, we plan to promote Viewori’s inherent value and product quality in greater depth,” adding, “Going forward, we will intensively expand our strong community fanbase and unique offline experiences to create a new trend in the domestic premium activewear market.”