[Edaily Marketin Kwon so hyun Reporter] TS Trillion Co., Ltd.(317240), a company specializing in functional shampoos designed to alleviate hair loss symptoms, is partnering with a local Vietnamese distributor to target the local beauty and retail markets.

TS Trillion Co., Ltd. announced on the 13th that it has signed an exclusive distribution agreement with Vietnam-based Thunder Trading Global. Thunder Trading Global has established partnerships with local beauty company VENESA and major retail chain WinMart, among others. The total purchase target under this distribution agreement is $4.8 million.

Under this agreement, Thunder Trading Global will be responsible for the exclusive distribution and sale of products from TS Trillion Co., Ltd. in Vietnam. The company plans to expand product supply by leveraging major online platforms such as Shopee and TikTok Shop, as well as B2B and offline distribution networks.

The two companies first established a relationship through the government-supported “K-Beauty Glow Week Vietnam” initiative. Through this program, TS Trillion Co., Ltd. held export consultations with Thunder Trading Global and expanded their collaboration into an exclusive distribution agreement covering both online and offline channels throughout Vietnam, leveraging the company’s local network and distribution infrastructure.

In particular, they will target both specialized beauty channels and major retail channels simultaneously. TS Trillion Co., Ltd. plans to supply products to local beauty spa centers through Benessa and a.SENSE Everyday Beauty.

Benessa currently operates 13 large beauty spas in major Vietnamese cities, while a.SENSE operates 100 scalp, hair, and skin care centers throughout Vietnam.

TS Trillion Co., Ltd. plans to expand product experiences at specialized beauty centers, focusing on functional shampoos designed to alleviate hair loss symptoms, and increase touchpoints with local consumers. The company intends to gradually expand its product lineup based on market response, consumer characteristics, and demand across different distribution channels.

The company is also pursuing entry into the large-scale retail market. Through Thunder Trading Global, TS Trillion Co., Ltd. is currently in final discussions to secure a presence in WinMart, a major Vietnamese retail chain.

WinCommerce, the operator of WinMart, is a major local retail distribution network operating more than 5,000 stores across Vietnam. With a distribution network that extends not only to major cities but also to small and medium-sized cities and rural areas, it is regarded as a key channel for reaching consumers throughout Vietnam.

TS Trillion Co., Ltd. plans to expand its business scope across the entire Vietnamese beauty market by simultaneously securing specialized beauty and spa channels through Benesa and a.SENSE, as well as a large-scale offline distribution channel through WinMart. The ability to leverage major beauty and distribution networks simultaneously through a single local partner is also cited as a key strength in its strategy to penetrate the local market.

TS Trillion Co., Ltd. official stated, “It is highly significant that we were able to identify a partner with a local market presence and distribution network through the government-supported ‘K-Beauty Glow Week Vietnam’ initiative and even signed a substantive exclusive distribution agreement.” The official added, “Based on our collaboration with Thunder Trading Global, we will rapidly expand our reach to Vietnamese consumers by targeting not only beauty channels such as Benesa and a.SENSE but also large-scale retail channels like WinMart.”

The representative added, “We will develop Vietnam into a key hub for our expansion into the Southeast Asian market and actively leverage our local partner’s beauty and distribution networks to simultaneously boost brand awareness and market share.”