K-pop

SM Launches Collaboration Project with Seoul Fashion Week to Celebrate the 10th Anniversary of the NCT Brand

Featuring an activewear exhibition, runway shows, and more Plans to Donate All Proceeds from Flea Market

KIM HYUNSIK
2026-08-13 10:53:52
[Edaily Starin KIM HYUNSIK Reporter] SM Entertainment (SM) announced on the 13th that it will launch a collaborative project with Seoul Fashion Week to mark the 10th anniversary of the NCT brand launch.
(Photo courtesy of SM Entertainment)
NCT is a boy group brand launched by SM in 2016. Through this brand, SM has introduced numerous sub-groups, including NCT 127, NCT Dream, NCT U, NCT WISH, and WayV.
SM will host various special programs at Lotte World Tower, where the 2027 S/S Seoul Fashion Week is taking place, including △ an “NCT Stage Outfit Exhibition,” △ an “NCT Stage Outfit Runway Show,” and △ an “NCT Flea Market.”
SM stated, “This collaboration is a project that extends the unique musical world and concepts NCT has built over the past 10 years into the realm of fashion.”
At the “NCT Stage Outfit Exhibition,” running from the 4th to the 6th of next month, visitors can see iconic outfits worn by NCT sub-groups on stage all in one place.
The “NCT Stage Outfit Runway Show” will take place on the 6th. Models wearing the actual stage outfits once worn by NCT will walk the runway and perform new-style routines set to NCT’s hit songs.
The “NCT Flea Market,” selling NCT stage outfits and collectibles, will be held on the same day at the Lotte World Tower Lawn Plaza. SM stated, “All proceeds from sales will be donated to causes supporting women, youth, and culture, further highlighting the significance of NCT’s 10th anniversary and the value of warm-hearted giving.”

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