[Edaily Reporter KYUNG GYEYOUNG ] ShinsungTongsang(005390)announced on the 14th that ANDZ, a men’s clothing brand it operates, is launching “Fit MASTER” to help customers select suits tailored to their body type and intended use.

Fit MASTER begins with a consultation covering the customer’s intended occasion (TPO), budget, and preferred style. Specialized staff analyze body characteristics—including measurements, shoulder angle, and skeletal structure—to recommend the most suitable style from among five categories: Origin, Artisan, Legacy, Motion, and Grace.

Staff provide a one-stop service that includes styling advice for shirts, ties, and belts, as well as guidance on proper wearing techniques and same-day alterations. Customers who complete the experience receive a personalized body measurement kit containing their body analysis results.

With the introduction of this service, AND G plans to reduce the stress customers feel during the suit-buying process and increase their satisfaction.

And G will operate the Fit Master service at its stores every Monday through Thursday until the 30th of next month. The service is available at seven locations: Lotte Department Store Cheongnyangni Branch, Time Villas Suwon Branch, Shinsegae Co.,Ltd Simon Siheung Premium Outlet, Lotte Premium Outlet Giheung and Dongbusan Branches, and Hyundai Premium Outlet Daejeon and Space One Branches. Advance reservations can be made through Naver Smart Place, and walk-in customers may also use the service depending on availability.

Customers who experience the service during the Fit Master campaign will receive a dress shirt and tie as a gift, and those who purchase a suit will be given an &G gift certificate worth up to 50,000 won, valid for their next visit. A dress shirt will also be given as a gift with the purchase of a suit at regular stores and on the Goodwear Mall.

A representative from Shinseong Trading’s AND G stated, “Fit Master is a program designed to allow customers to directly experience the expertise AND G has built up in the suit sector right in the store,” adding, “Through experiential services that are difficult to replicate online, we aim to transform our stores from mere sales spaces into places where customers can select suits that fit them perfectly.”