[Edaily Reporter kim mi-kyung ] Nongshim is seeking to expand its reach among young consumers through a collaboration between Welch’s—a carbonated beverage familiar to gamers, particularly those frequenting PC bangs—and the battle royale PC shooter game “PUBG: Battlegrounds.”

Nongshim(004370)The company announced on the 14th that it will launch a limited-edition “Welch’s Grape PUBG Edition” featuring Battlegrounds game design elements. It will be available for purchase at retail stores nationwide, and the company stated that the product offers added collectible value for game fans.

The company is also releasing the “Welch’s X PUBG Supply Crate” special set. Inspired by the in-game supply crates, the set includes Welch’s, limited-edition merchandise, and coupons for in-game items. The set will be available for limited sale starting at 11:00 a.m. today on Nongshim’s official online store, “Nongshim Mall.”

Offline events will also be held. Until the 27th, Nongshim will host events at seven “Nongshim Red Force PC Arena” locations—including the Gangnam Station, Yeonsinnae, and Jongam branches in Seoul,Jamsil Main Store, and Dunchon Jugong Store in Seoul, as well as the Seomyeon and Kyungsung University branches in Busan—a total of seven “Nongshim Red Force PC Arena” locations—and at “PUBG Seongsu” in Seongdong-gu, Seoul. Customers who purchase Welch’s at these locations will receive scratch-off coupons redeemable for in-game items and Nongshim’s “Chicken Drumstick” snack.

In early September, the company will host the “Welch’s Battlegrounds Tournament” to expand brand experience opportunities for gamers and content creators.

A Nongshim spokesperson stated, “Welch’s, the go-to beverage at PC bangs, has prepared a variety of programs in collaboration with PUBG—from product purchases to offline experiences and gaming tournaments—that allow people to enjoy the brand in a fun way,” adding, “We will continue to roll out marketing initiatives that naturally integrate into the daily lives and culture of young consumers.”