[Edaily Marketin KIM SUNG-SOO Reporter] Yejeon Building, an office property located in the Jamsil business district of Seoul, has entered the sale process.

The Yejeon Building is an asset with an excellent location and stable cash flow, and Jamsil, where the building is located, is expected to emerge as a key business hub in southeastern Seoul.
Just a

3-minute walk from Jamsil Station… Stable Rental Income

According to the financial investment industry on the 18th, the bidding process for the Yejeon Building is scheduled to begin sometime in the middle of next month.

Colliers Korea has been selected as the sole lead advisor for this sale and has begun full-scale marketing targeting domestic and international institutional investors, real estate funds, REITs (Real Estate Investment Trusts), and strategic investors (SIs).

Colliers Korea is distributing a investment memorandum (TM) to domestic and international investors and continuing its marketing efforts.

The Yejeon Building is a mid-sized office property located at 7-26 Sincheon-dong, Songpa-gu, Seoul. It consists of 5 basement levels and 16 above-ground floors, with a total floor area of 19,925 square meters (approximately 6,027 pyeong). Located a 3-minute walk from Jamsil Station—a transfer station for Subway Lines 2 and 8—it offers excellent access not only to Seoul’s major business districts but also to the entire Seoul metropolitan area.

With an airport bus stop nearby, access to Incheon International Airport is also excellent. Furthermore, a key strength is its proximity to the core Jamsil commercial district—home to Lotte World Tower, Lotte World Mall, and a concentration of large-scale offices, hotels, and retail facilities—allowing tenants to benefit from both superior business and commercial infrastructure.

Jamsil: Expansion of the Business District Through GBC and MICE Development

The market is also paying close attention to the growth potential of the Jamsil area, where the Yejeon Building is located. Currently, large-scale development projects are underway, including the Hyundai Motor Group Global Business Complex (GBC), the Yeongdong-daero Integrated Transit Center, and the Jamsil Sports and MICE Complex project.

Consequently, the central axis of the Gangnam Business District (GBD) is expected to expand from the area around Yeoksam Station on Subway Line 2 to the areas around Samsung Station and Jamsil Sports Complex Station. In the future, Jamsil is expected to emerge as a key business hub in southeastern Seoul, integrating international business, MICE, and tourism functions.

In particular, Jamsil is designated as one of the seven metropolitan centers under the “2040 Seoul Master Plan,” and its business, tourism, and shopping functions—linked to the International Exchange Complex—are set to be continuously strengthened. Consequently, as large-scale development projects and urban planning converge, the area is regarded as a future growth zone where increased corporate demand and rising asset values are anticipated.

From an investment perspective, the Yejeon Building is an asset with an excellent location and stable cash flow. Additionally, some of the space whose leases are set to expire in the future can be utilized as corporate headquarters, making it an asset capable of absorbing demand from end-user companies.

An official from the financial investment industry stated, “The Yejeon Building also offers potential for expansion and new construction by utilizing its remaining floor area ratio (183%),” adding, “As such, it is an investment opportunity worth considering not only for institutional investors but also for various players in the commercial real estate market, such as developers.”