[Edaily Reporter KYUNG GYEYOUNG ] SILICON 2 Co.,Ltd., a K-Beauty distribution platform company, is expanding its business into the wellness sector by introducing the innerwear brand “Gamtan Bra” to the global market.

SILICON 2 Co.,Ltd.(257720)The company announced on the 20th that it has officially launched Gamtan Bra through its global online platform, “StyleKorean.com,” and has begun full-scale global distribution.

This launch was driven by StyleKorean’s initiative to broaden its business scope into wellness, a sector that can create synergy with K-Beauty. SILICON 2 Co.,Ltd.’s strategy is to strengthen the platform’s competitiveness by expanding its product lineup to encompass the entire lifestyle category—including innerwear, health foods, and women’s products—which are closely linked to beauty.

StyleKorean introduced two types of “Posture Bra” (running style and strap style) featuring Gamtan’s signature “X-Fit” 3D pattern and “AirCool” premium mesh material. During the promotional period accompanying this official launch, the initial trial batch sold out in just three days, and 60% of the first-week inventory (approximately 400 orders) was sold out. The United States accounted for half of total sales, and orders were recorded from more than 20 countries, including Russia, Australia, and Canada.

Based on the success of this launch, SILICON 2 Co.,Ltd. plans to expand its product lineup to better suit the characteristics of global markets. The company is also considering ways to bring in and discover additional Korean innerwear brands with global competitiveness.

Leveraging its global distribution experience and operational capabilities based on 100% cash direct purchasing, SILICON 2 Co.,Ltd. has established a distribution structure that encompasses everything from brand discovery to overseas sales, logistics, and marketing. The company plans to expand its reach to global customers by discovering domestic brands across various sectors. It intends to expand its customized distribution networks tailored to country-specific demand by linking the business-to-consumer (B2C) transaction data accumulated through StyleKorean.com with its business-to-business (B2B) operations.

SILICON 2 Co.,Ltd. representative stated, “We are resolving the customs clearance, logistics, and marketing challenges that domestic small and medium-sized indie brands face when expanding overseas through proactive infrastructure investments,” adding, “Going forward, we will further solidify our dominant position in the global market by providing distribution solutions optimized for each client’s market position, from major buyers to long-tail customers.”