[E-Daily Reporter Shin Ha-yeon ] K-fashion specialist TBH GLOBAL(084870)announced on the 21st that it has finalized the product categories for its new brand, “Time Out,” into four categories: apparel, accessories, beauty, and lifestyle.

Time Out is a fashion and lifestyle brand developed by TBH GLOBAL after securing the license for the global city media brand “Time Out.” The company plans to unveil its initial lineup across three categories—apparel, accessories, and beauty—this November and expand its consumer reach through cross-category sales.

The apparel product line will be divided into the core “Apparel Collection” and the “Drop Collection.” The Apparel Collection focuses on basic items suited for urban life, while the Drop Collection incorporates graphics drawn from Time Out’s archive of magazine covers, campaigns, and editorials accumulated over half a century. The company plans to expand the Drop Collection to other product lines, such as accessories, in the future.

The accessories, beauty, and lifestyle product lines also target consumer demand arising from travel and on-the-go experiences. In the beauty category, the company plans to expand its product range, starting with K-body care products certified by Germany’s Dermatest and as vegan.

Time Out Shop will launch a pilot program later this year and unveil its full collection next year. This November, the company will launch “Shop Time Out” in partnership with the global media platform Time Out, initially releasing graphic T-shirts, caps, trunks, bags, packing cubes, and K-body care products themed around Time Out’s six flagship cities. The goal is to pre-test the global market response and the cross-border e-commerce system through this initiative.

In February of next year, the company will officially launch its full collection, including an apparel line embodying the “City Travel Casual” concept. It plans to fully roll out global cross-border e-commerce operations linked to Time Out’s official website and, domestically, gradually expand its offline distribution network starting with pop-up stores.

A TBH GLOBAL representative stated, “Athleisure brought athletic wear into everyday life, and gorpcore brought outdoor wear to the streets; now, the market is waiting for the next genre.” They added, “Time Out will be the first brand to define and prove the ‘City Travel Casual’ concept, a category that currently lacks a clear leading brand.”