[Edaily Reporter Kim Ji-woo ] CJ CheilJedang Corp(097950)is launching a new product with a portion size about half that of its standard “Haetban” rice (210g). This strategy targets the growing demand for small-portion instant rice as more consumers seek to reduce their meal sizes or eat only as much as they need.

According to industry sources on the 25th, CJ CheilJedang Corp. will launch the 110g “Haetban Mini Rice” as early as this month. This product features a portion size approximately 48% smaller than the standard 210g Haetban.

CJ CheilJedang Corp has long been developing both small- and large-sized products tailored to different consumption purposes and usage scenarios. For “Haetban,” the company has introduced products such as the 130g “Haetban Small Bowl” and the 300g “Haetban Large Bowl.”

Spam is sold not only in the existing 200g and 340g sizes but also in an 80g “Spam Single” option. The company has also introduced “Round Spam,” a bite-sized product designed to eliminate the hassle of opening a can and slicing the meat, thereby targeting both convenience and the demand for moderate portion sizes.

The retail price and distribution channels for Haetban Mini Rice have not yet been finalized. Since the portion size has been significantly reduced compared to existing products, the price point is also a matter of interest. This is because if the price reduction does not match the decrease in portion size, consumers may perceive the price per unit volume to have increased.

A CJ CheilJedang Corp. spokesperson stated, “Haetban Mini Rice is a product targeting the demand for small-portion instant rice,” adding, “We are segmenting product sizes to align with changing demographic structures and consumer demand.”