[Edaily Starin YUN GI BACK Reporter] “Love Options,” a song released 13 years ago by the girl group BESTie, is making a comeback not only in Korea but also on international charts. Past performance videos, which have been rediscovered on YouTube, have gone viral as short-form clips, propelling the old track back into the spotlight.

BESTie’s second single, “Love Options,” released in 2013, recently topped the Korean chart on the music search service Shazam. It also ranked second in Vietnam and entered the charts in major Asian regions such as Japan, China, Thailand, and Singapore.
Short-form content is at the heart of this resurgence. “Conditions of Love” ranked 14th on Instagram Reels’ Trending Audio list, and posts featuring the track on TikTok have surpassed 100,000. Even users who were unaware of Bestie’s activities 13 years ago are discovering the song anew through Reels and TikTok, expanding the song’s audience overseas.
Archived videos have also resurfaced. The original music video and music show performances have garnered renewed attention, propelling the video into the top 10 of YouTube Music’s daily trending music videos. It is unusual for a music video from 13 years ago—rather than a new release—to re-enter the popularity rankings.
“The Conditions of Love” is characterized by lyrics that candidly and wittily describe the criteria for an ideal partner, paired with a lively melody. The song, which had consistently been referred to as a “hidden gem” (a masterpiece listened to in secret) since its release, has belatedly reached its heyday after connecting with a new generation through short-form video platforms.
This resurgence is also linked to recent changes in how music is consumed. Whereas in the past, a song’s success was determined by its performance on music charts and music shows immediately after release, songs whose promotional campaigns have long ended can now be rediscovered by the public at any time through platforms like YouTube, TikTok, and Reels. In particular, “Conditions for a Relationship” has drawn attention because, following the rediscovery of its past performances in Korea, it has even entered international charts via short-form video platforms.
It’s a belated heyday that has arrived 13 years after its release. All eyes are on whether “Conditions of Love”—once dubbed a “hidden gem”—will cross generational lines to re-establish itself as a mainstream hit.