[Edaily Reporter Kim Hyung-il ] On the 27th, TBH GLOBAL(084870)announced that it had selected the domestic travelwear brand RAWROW as the first product collaboration partner for its new global brand, Time Out.

Following this partnership selection, TBH GLOBAL plans to unveil travel trunks and bags in collaboration with RAWROW in time for an online pilot launch this November. Previously, TBH GLOBAL established “travel” as Time Out’s core keyword and plans to expand its fashion and lifestyle business into travel goods.

This collaboration focuses on combining Time Out’s city and travel content with RAWROW’s product planning and design capabilities for travel goods. It marks the first instance of extending Time Out’s “City Travel” brand image into actual products.

Lowrow is a Korean travel goods brand that has been introducing products—primarily trunks and bags—that combine functionality and design. It has gained product development experience in the travel goods sector through collaborations with Paul Smith, MoMA, MCM, Starbucks, and The Conran Shop.

Starting with this collaboration, TBH GLOBAL plans to begin developing Time Out’s own line of luggage. The company has designated travel as one of Time Out’s core business areas and intends to expand its product lineup that bridges fashion and lifestyle.

The potential for market expansion is also drawing attention. According to industry sources, the domestic luggage and briefcase market is estimated to be worth approximately 1.9 trillion won. TBH GLOBAL plans to leverage Time Out’s travel content and brand recognition to expand its business into the travel goods market, including luggage.

This collaboration is particularly significant as it marks Time Out’s first product partnership as the brand expands its scope beyond content into the fashion and lifestyle sectors. Through its collaboration with LowLow, TBH GLOBAL plans to translate the brand’s core image—travel—into tangible products, with the goal of eventually developing its own proprietary product line.

A TBH GLOBAL representative stated, “We chose LowLow as our first collaboration partner because it allows us to intuitively convey ‘travel’—Time Out’s core keyword—to consumers,” adding, “We plan to expand our range of products and content that bridge fashion, travel, and lifestyle, including the development of Time Out’s own unique luggage line.”