[Edaily Starin YUN GI BACK Reporter] The group IVE has reached 400 million views on a music video for the first time since their debut. Their hit song, released in 2023, has continued to be enjoyed for over three years, once again demonstrating the enduring appeal of their signature track.

According to their agency, Starship Entertainment, the music video for “I AM,” the title track of IVE’s first full-length album *I Have IVE*, surpassed 400 million views on YouTube on the 30th. This is the first time any of IVE’s music videos has achieved this milestone.
Upon its release in April 2023, “I AM” achieved a “Perfect All-Kill” (PAK) on major domestic music charts and won nine music show awards, garnering massive popularity. It continued its long-term success by appearing on Melon’s year-end charts for three consecutive years, from 2023 to 2025.
It also enjoyed steady popularity overseas. The song charted on the U.S. Billboard “Global 200” for 22 consecutive weeks and on the “Global (Excl. U.S.)” chart for 33 consecutive weeks. Upon its release, the music video also ranked No. 1 on YouTube’s list of the “Most Popular Music Videos of 2023.”
Reaching 400 million views holds significance beyond mere cumulative view counts. In the K-pop market, where consumption cycles are fast-paced and centered on new releases, the fact that a song released three years ago is still accumulating views solidifies its status as IVE’s “steady hit.” This milestone also demonstrates that “I AM” has cemented its place as IVE’s signature song, transcending mere chart performance.
IVE is currently connecting with global fans through their second world tour, “SHOW WHAT I AM.”