[Edaily Reporter Kim Hyung-il ] KYUNG NAM PHARM.CO.,LTD.(053950)announced on the 31st that its diet health food brand “Kalo” has launched a limited-edition Olive Young package in collaboration with Sanrio Characters.
KYUNG NAM PHARM.CO.,LTD.’s diet and health food brand “Kalo.” (Photo courtesy of KYUNG NAM PHARM.CO.,LTD.)
This special package consists of 15 sachets of “Kalo-Stop PLUS+” and 15 sachets of “Kalo-Control PLUS+.” It contains a one-month supply, designed to be taken at a rate of one sachet per day, regardless of the specific product. It is available in limited quantities at Olive Young’s online and offline stores.
The package features “Pom Pom Purin,” a popular character from Sanrio Characters. It stands out by adding character illustrations and vibrant colors to the existing, function-focused product design, targeting younger consumers. In particular, the strategy aims to expand engagement with female consumers of the MZ generation, who are highly interested in dieting and health management.
A “Pom Pom Purin” Acryl Inc. keychain is provided as a special promotional item with the product. By including this item—which can be attached to bags or pouches—consumers can enjoy the character alongside their purchase.
KYUNG NAM PHARM.CO.,LTD. plans to use this collaboration as an opportunity to enhance the overall product experience by incorporating consumer preferences—such as design and characters—in addition to the products’ functionality. The company aims to move beyond its traditional focus on health supplements and boost brand awareness among young consumers by leveraging characters and merchandise.
KYUNG NAM PHARM.CO.,LTD. stated, “We planned this collaboration with Sanrio Characters so that consumers who enjoy health and self-care can approach dieting as part of their everyday lifestyle,” adding, “Through the Olive Young limited-edition packaging, we will highlight the competitiveness of Calo products and expand our reach to a diverse range of consumers.”
Meanwhile, the limited-edition Calo-Stop PLUS+ and Control PLUS+ Sanrio Characters collaboration packages will be available for a limited time at Olive Young’s brick-and-mortar stores and online store.
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