[Edaily Reporter kim mi-kyung ] CJ CheilJedang Corp is expanding the range of its Chuseok holiday gift sets this year from processed foods to fresh foods. While introducing new premium tuna, fruit, and meat gift sets, the company is also collaborating with popular intellectual property (IP) brands such as Pokémon and Kakao to target younger consumers.

CJ CheilJedang Corp(097950)The company announced on the 1st that it will unveil a total of 260 types of gift sets for this year’s Chuseok. This is the largest lineup in the company’s history, representing an increase of about 50 varieties compared to last Lunar New Year. As holiday gift demand has shifted away from a price-centric focus, the company has diversified its gift set offerings to take into account factors such as health, premium quality, and personal preferences.

In the premium product line, the company is highlighting its “Calvo” tuna brand. It has prepared exclusive sets featuring Calvo sunflower oil tuna and olive oil tuna, as well as combination sets that include Spam and Calvo tuna. CJ CheilJedang Corp plans to expand its seafood product lineup, including tuna, in future gift sets.

Fresh foods have also been incorporated into the gift set lineup. CJ CheilJedang Corp. is introducing its new fresh food brand, “Bondam,” which will officially launch this Chuseok. Bondam is a fresh food brand where CJ CheilJedang Corp. directly plans and designs the products and collaborates with specialized distribution partners to bring them to market.

For this Chuseok, the company has prepared four types of fruit gift sets featuring apples and pears, as well as four types of meat gift sets. The strategy is to expand the fresh food gift set business based on the product quality and customer service experience gained from operating fresh food gift sets at CJ Corp. The Market during the previous Lunar New Year.

The company has also strengthened IP collaborations targeting younger consumers. By incorporating popular characters such as Kakao and Pokémon into Spam gift sets, the company has differentiated its offerings from traditional food-centric holiday gift sets. By utilizing characters and merchandise, the company has expanded the value of the gift sets beyond mere consumables to include collectible items. In particular, gift sets created in collaboration with Pokémon—which is celebrating its 30th anniversary this year—will be sold through online and offline channels, including E-MART Co., Ltd., CJ Corp., and Kakao. Consumers can personalize the gift sets with stickers, and the company is also running a promotion offering a free Pokémon keychain to online shoppers.

The product lineup for the premium gourmet gift brand “Le Goûter” has also been expanded. Focusing on items such as “Noblezza Eco Day” olive oil, the brand has curated a selection of international gourmet products from diverse regions and with unique characteristics to target the demand for premium gifts.

The company has also revamped its reasonably priced combination gift sets. By combining Spam with luncheon meat, cooking oil, and seasonings, the company has reduced the price burden while maintaining the generous feel characteristic of gift sets. The brand and packaging systems for combination gift sets—which previously varied depending on price range and sales channel—have also been standardized.

A CJ CheilJedang Corp spokesperson stated, “As consumer tastes and standards for holiday gifts become more diverse, we have prepared our widest-ever product lineup for this year’s Chuseok,” adding, “We will continue to expand the scope of holiday gifts to include not only existing processed foods but also fresh foods and premium products.”