[Edaily Reporter Park Jung-Soo ] App monetization solution provider NBT INC.(236810)announced on the 7th that it has launched the Addison Offer Wall on the Canadian and French versions of “Zepeto,” the metaverse platform operated by Naver Z.
Since 2024, NBT INC. has been collaborating with Naver Z to build and operate OfferWalls on Zepeto in the U.S., Taiwan, Indonesia, and Thailand, following its launch in South Korea. With this expansion to Canada and France, the number of countries where OfferWalls are operational on Zepeto has increased to seven, including South Korea.
Launched in 2018 by Naver Z, a subsidiary of Naver, Zepeto is a global metaverse platform with over 400 million cumulative users worldwide. It has between 15 million and 20 million monthly active users. According to Naver Z, more than 3 million creators are active on the platform, and over 250 million creator-made items are available for purchase.
Zepeto’s Offer Wall is linked to the “Free Gems & Coins” menu on the home screen. When users complete missions, they earn “gems”—a virtual currency—which they can use to purchase items. The company explains that, given the platform’s active trading of creator-made items, there is steady demand for virtual currency, creating significant opportunities for reward-based advertising. NBT INC. plans to secure profitability from the service’s launch by optimizing offer compositions and reward structures to match user characteristics and consumption patterns in each country.
This expansion does not involve entering new countries but rather broadening media coverage within countries where the service is already operational. NBT INC.’s global Offer Wall service is now available in a total of 10 countries, and the company is pursuing a strategy of securing multiple media partners in each market to build a robust traffic base.
An NBT INC. representative stated, “Zepeto is a leading global platform with a high proportion of international users, so as we expand our service regions, the traffic and revenue we can generate from the same partnerships increase.” The representative added, “We will continue to drive global business growth by simultaneously expanding service regions with existing partners and forming new media partnerships.”