[Edaily Reporter Kwon Oh Seok ] SEOHEE CONSTRUCTION CO., LTD.(035890)’s stock price is showing strength in early trading. It appears that buying interest is surging amid positive outlooks from the securities industry.

According to MP Doctor on the 8th, SEOHEE CONSTRUCTION CO., LTD.’s stock was trading at 2,485 won as of 9:20 a.m., up 5.07% from the previous trading day.
Earlier today, NH INVESTMENT & SECURITIES released a report stating that SEOHEE CONSTRUCTION CO., LTD.’s growth engine is reigniting and that expectations are high as the company begins its share buyback and cancellation in earnest. However, the firm did not provide an investment rating or a target price.
Baek Jun-ki, an analyst at NH INVESTMENT & SECURITIES, said “According to the semi-annual report, major financial assets as of the end of June included 150 billion won in cash, 520 billion won in stocks and funds, 300 billion won in other non-current financial assets, and 180 billion won in investment real estate,” he explained. “This year, in particular, net income is expected to increase significantly due to capital gains from holdings such as SamsungElectronics, leading us to forecast a price-to-earnings ratio (P/E ratio) of 2 for 2026.”
He further emphasized, “From a PBR (price-to-book ratio) perspective, the value of financial assets is more than 1.5 times the market capitalization, indicating that the company’s approach to shareholder returns is shifting as it is currently undervalued,” adding, “In July, the company completed the cancellation of 22 million out of 44 million treasury shares. Even after the cancellation, treasury shares equivalent to 10.7% of the total issued shares remain. The company is transforming from a low PBR firm that hoards assets into one that returns assets to shareholders,” he emphasized.
He also predicted that reforms to the regional housing association system would create a market environment favorable to major players.
Researcher Baek noted, “We believe the amendment to the Housing Act, which passed the National Assembly plenary session on August 20, 2026, will be positive for SEOHEE CONSTRUCTION CO., LTD. The land ownership requirement for project plan approval will be relaxed from 95% to 80%,” adding, “It will become more difficult for underperforming projects to enter the market, while the progress of high-quality projects will accelerate.”
He elaborated, “As the process of separating the wheat from the chaff in the local housing cooperative market gains momentum, conditions are expected to become favorable for SEOHEE CONSTRUCTION CO., LTD., which possesses extensive project experience, a strong brand, and solid financing capabilities.” He further noted, “Regarding the PBR of 0.4x, it is important to recognize that this reflects not merely an undervalued status, but rather simultaneous improvements in the risks associated with the local housing cooperative business—which previously justified the low valuation—and the previously lackluster shareholder returns.”