[Edaily Reporter KYUNG GYEYOUNG ] BEANPOLE, a classic casual brand operated by the fashion division of SAMSUNG C&T CORPORATION(028260), announced on the 14th that it has expanded its “Essential” product lineup for the 2026 Fall/Winter (FW) season.

BEANPOLE is a brand that, guided by the philosophy of “Essentialism,” presents clothing that reinterprets classic styles to align with the sensibilities and lifestyle of Seoul.

This season, BEANPOLE is introducing garments that embody “Seoul Classic,” incorporating essential items—which reflect the brand’s unique differentiators—among the pieces beloved in everyday Seoul life. Key essential items for this fall include the “Better Days Cardigan,” “Better Fit Quarter-Zip,” and “Soft Touch Shirt.”

In connection with this, Beanpole is launching a campaign titled “INTO YOUR ESSENTIALS” that highlights the brand’s philosophy. The campaign features actors Kim Seon-ho and Jeon So-young on a journey of constant challenge toward the essence of acting. Through the video, the actors—wearing Beanpole’s core items—show the process of finding the answer to the question, “What are my essentials?”

The campaign video featuring actor Kim Seon-ho will be released today, followed by the video featuring actress Jeon So-young on the 16th. The photo shoot can be viewed on Beanpole’s official social media channels and on SSF Shop, the online shopping platform of SAMSUNG C&T CORPORATION’s Fashion Division. To commemorate the campaign, Beanpole is offering a limited-time promotion on SSF Shop from 10:00 a.m. today through 9:59 a.m. on the 28th, providing customers who purchase the actors’ outfits with a discount coupon of up to 10% and a 10,000 won cashback benefit.

Won Eun-kyung, Executive Vice President and Head of the Beanpole Business Division at SAMSUNG C&T CORPORATION Fashion Division, said, “We planned this campaign to sincerely convey to customers the essence of our brand—one that has endured long beyond fleeting trends.” She added, “We will continue to introduce Beanpole’s signature classic wear that can be a part of people’s daily lives and accompany them throughout their lives.”