[Edaily Starin Choi Hee-jae Reporter] #CJ ENM is set to expand the distribution of K-content in Central and Eastern Europe, with a focus on Poland. The company is strengthening its push into the European market by establishing cooperative ties with local cultural institutions and forming content supply partnerships with broadcasters in the Czech Republic and Slovakia. From left to right: Lee Dang-kwon, Director of the Korean Cultural Center in Poland; Min Da-hyun, Head of European Content Sales at CJ ENM’s Global Distribution Business Division; and Kim Il-joong, Director of the Korea Creative Content Agency’s Poland Business Center, pose for a commemorative photo after signing the MOU. (Photo courtesy of CJ ENM) CJ ENM announced on the 17th that it participated in the “2026 Korea-Poland Brand Week,” held in Poland on the 15th and 16th (local time), and established a foundation for cooperation to promote K-content. Through this event, CJ ENM signed a Memorandum of Understanding (MOU) with the Korean Cultural Center in Poland and the Korea Creative Content Agency (KOCCA) to promote K-content in Poland. Through this agreement, the company will expand exchanges with European institutions and work to broaden the reach of K-content through various activities, such as screenings and promotions. At the event, CJ ENM captivated attendees with a variety of programs featuring its major works. It operated experience booths for the tvN drama *Carry On, Seonjae* and the TVING original *The Legend of the Mess Sergeant*, offering visitors the chance to experience the content from these productions firsthand. Additionally, a special screening of “The Legend of the Cook” was held, along with a talk session featuring Kim Tae-hoon, a Content Producer (CP) at Studio Dragon. During the talk session, Kim discussed the planning and production processes behind the series and engaged with the audience. This event also served as an opportunity to expand content distribution partnerships with local broadcasters. CJ ENM has formed partnerships with the Czech Republic’s “TV Nova” and Slovakia’s “TV Markiza” and plans to supply a total of 10 popular library titles. Kim Do-hyun, Head of the Content Distribution Business Unit at CJ ENM, stated, “It was meaningful to interact with local organizations and content industry representatives at this event and to lay the groundwork for cooperation aimed at spreading K-content throughout Poland.” He added, “Going forward, we will continue to work closely with local partners to introduce a diverse range of CJ ENM content and consistently expand opportunities for European viewers to experience K-content up close.” CJ ENM is expanding the overseas distribution of K-content through partnerships with global broadcasters and OTT platforms. Based on localization strategies that take into account the market environment and viewer characteristics of each country, the company plans to strengthen content distribution and partnerships in global markets, including Europe.
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