K-pop

Fake Social Media Account Impersonating HYNN’s Park Hye-won Emerges… Agency Urges Users to “Block and Report”

Requests for Money and Personal Information… Consumers Urged to Be Cautious

KIM HYUNSIK
2026-09-18 18:32:09
[E-Daily Starin KIM HYUNSIK Reporter] New Order Entertainment has urged caution regarding social media accounts impersonating its artist HYNN (real name Park Hye-won).
(Photo courtesy of New Order Entertainment)
In a statement released on the 18th, New Order Entertainment explained, “We have recently discovered instances of individuals impersonating HYNN by creating usernames that closely resemble her official account,” adding, “These impersonator accounts are engaging in malicious behavior, such as sending direct messages (DMs) to fans individually or requesting money and personal information.”
The agency continued, “Under no circumstances do our artists reach out to fans personally via private messaging apps or social media accounts, nor do they ever ask for money, valuables, or personal information,” and urged caution, saying, “If you receive a message from an account suspected of impersonation, please do not reply to the message or click on any links; instead, block and report the account immediately.”
HYNN, who debuted in 2018, has released songs such as “Like Watering a Wilted Flower” and “Casually, Goodbye.” She recently released a new mini-album titled “Summer Texture,” featuring “3 Days Later” as the title track.
New Order Entertainment stated, “If you have been harmed by an impersonation account or have discovered one, we would appreciate it if you could report it to our official email address along with a screenshot,” adding, “We will continue to do our best to protect the artist’s rights and interests.”

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