[Edaily Starin Gim Ga Yeong Reporter] ENA is driving change in the broadcasting industry by introducing a variety of programs that utilize artificial intelligence (AI). Kim Jong-rae, Head of the KT ENA AI Content TeamAt the “KT Group Connect Week” event held on the morning of the 21st at the KT WEST building in Gwanghwamun, Seoul, Kim Jong-rae,Headof the ENAAI Content Team, introduced new AI-powered productions set to premiere in the second half of the year. ENA plans to apply various technologies—including AI production, AI video recreation, and AI cloning—to its content, tailored to the characteristics of each genre. The documentary “Unspoken Words,” set to premiere this November, is a program that utilizes cloning AI. It visualizes events, memories, and medical scenes—which are difficult to film in real life—using AI to produce the broadcast. An intriguing aspect is that presenter Kwon Yu-ri appears not only in the actual footage but also in the recreated scenes, which were produced using cloning AI. The simultaneous appearance of the real Kwon Yu-ri and her AI-generated counterpart offers a unique viewing experience. The next program introduced is the historical talk show “A Different Perspective on War History.” This program utilizes cinematic AI. Team Leader Kim explained, “We’ve brought to life scenes that were previously shown only as isolated images through cinematic AI,” adding, “While such content was typically presented as illustrations or stock photos in conventional broadcasts, ‘A Different Perspective on War History’ combines storytelling with high-quality visuals to deliver a viewing experience akin to watching a movie.” Poster for “Just Leave It to Us,” a show featuring a competition between cast members and AIThe new variety show “JustLeave Itto Us,” premiering on the 25th,features cast membersand generativeAIcompeting to produce promotional videos within the same time frame, with the winner chosen by small business owners. It is not merely an entertainment show; it was conceived to foster mutual growth with small business owners who are struggling amid a prolonged economic downturn. “Just Leave It to Us” will be the first Korean variety show to reveal the process of creating AI-generated videos. Team Leader Kim said, “Cast member Shin Dong uses AI to create promotional videos and demonstrates skills that surpass even the production crew,” adding, “Shin Dong even brought in filming equipment worth 35 million won for the shoot.” ENA aims to transform itself into an AI content studio by presenting a diverse range of programs that incorporate various technologies. Team Leader Kim said, “We will reinvent ourselves as an AI content studio through genre experimentation and expansion of our lineup.”
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