[Edaily Reporter Lee Youn-jung ] Singer Lim Young-woong took first place in the September 2026 trot singer brand reputation rankings. This marks his 69th consecutive month at the top.

The Korea Corporate Reputation Research Institute announced on the 27th that, based on an analysis of 53,214,412 pieces of big data related to trot singers’ brands from August 27 to September 27, Lim Young-woong ranked first with a brand reputation index of 6,071,113.

Lim Young-woong recorded a participation index of 861,689, a media index of 1,725,246, a communication index of 1,636,764, and a community index of 1,847,414. This represents a 14.94% increase compared to his brand reputation index of 5,282,073 in August.

The research institute analyzed that the recent release of a new song, as well as topping music show and digital music charts, contributed to the rise in brand reputation. In link analysis, terms such as “release,” “steadfast,” and “joyful” appeared frequently, while keyword analysis identified “Hero Era,” “Toto,” and “Moisa” as major terms. The positivity rate was 93.82%.

Following Lim Young-woong, Seong Ri took second place, and Park Ji-hyun took third. Lee Chan-won, Jang Yoon-jung, Kim Yong-bin, Park Seo-jin, and Young Tak also ranked among the top performers.

Meanwhile, the Korea Corporate Reputation Research Institute calculates the Brand Reputation Index by comprehensively evaluating consumer engagement, media exposure, communication volume, and community reach.