Broadcasting News

Jeon Hyun-moo of “Hyunmu Road” Announces Filming Halt at a Vietnamese Massage Parlor… Why?

"I Have to Go Somewhere Without Any Koreans" "These Days, Viewers Don't Watch Shows That Are Just Made for the Sake of Broadcasting"

Gim Ga Yeong
2026-09-28 10:40:41
[Edaily Starin Gim Ga Yeong Reporter] While on a trip tailored to the local culture for the show “This Is Hyun-moo Road,” Jeon Hyun-moo halted filming when he encountered Koreans at a massage parlor.
The second episode of MBN’s “This Is Hyun-moo Road,” which aired on the 27th, featured Jeon Hyun-moo and Lee Jun’s second day in Da Nang, where they followed locals instead of tourists.
That day, the two discovered “Bai Da Beach”—a private beach frequented only by locals—and spent time there instead of “My Khe Beach,” which was overflowing with tourists. Later, they boldly skipped “Han Market,” a major tourist attraction in Da Nang, and headed to a market frequented by locals. Jeon Hyun-moo personally picked out clothes for Lee Jun, and Lee Jun—true to his 19 years of acting experience—successfully haggled the price of a 5,500-won outfit down to 5,000 won with his convincing act of feigned distress.
Next, the pair had a meal at a long-established restaurant in the market, enjoying banh canh, banh xeo, and mi quang. Lee Jun marveled, “I don’t miss Korean food at all,” and Jeon Hyun-moo also raved, “This tastes better than a Michelin one-star restaurant.”
Afterward, the pair headed to the bustling downtown area to get a “massage,” which was on Jeon Hyun-moo’s bucket list. Determined to experience a truly localized trip, they carefully avoided shops with Korean signs and entered a massage parlor, only to end up encountering Koreans there. Jeon Hyun-moo took a hard line, declaring, “We’re not filming here,” and they ultimately left after just getting their massages—without the camera.
Afterward, following a recommendation from a massage parlor employee, the pair headed to a restaurant. They enjoyed a hearty meal of generous local seafood dishes, including crayfish, tiger prawns, scallops, and steamed clams. As exclamations of “Locals are the best!” erupted, Lee Jun expressed a quiet concern, saying, “Since coming to Da Nang, I’ve just been having fun without thinking about the show at all.” In response, Jeon Hyun-moo shared his philosophy on travel and broadcasting, saying, “These days, viewers don’t want to see people doing things just for the show,” and added, “Isn’t this location itself a huge hit? It’s about throwing myself into an environment that’s completely different from Korea. That’s how you truly relax.”
Previously, Jeon Hyun-moo appeared on MBC’s *I Live Alone*, embarking on an impromptu trip to Kazakhstan. However, allegations of fabrication arose after the broadcast, and the production team clarified that while they had booked the staff’s plane tickets a week in advance for filming, the rest of the process was indeed an “impromptu trip” as shown on air. Following this controversy, netizens have shown heightened interest in Jeon Hyun-moo’s travel variety shows.
MBN’s “This Is Hyun-moo Road” airs every Sunday at 10:30 p.m.

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