Broadcasting News

Seon Woo-yong-nyeo, Kim Young-ok, Sa Mi-ja… The “Cool” Grandmas Taking YouTube by Storm

Fewer Dramas and Movies… Sharing Daily Life on YouTube "The 'Lifestyle in Old Age' That Gen Z and Millennials Want to Emulate" Is Gaining Popularity

Gim Ga Yeong
2026-10-01 05:01:02
[Edaily Starin Gim Ga Yeong Reporter] Veteran actors who once graced television screens and movie theaters are expanding their reach to YouTube. These actors, who have long been staples of the broadcasting industry, are connecting with the public in a new way by sharing stories about their daily lives and personal journeys through channels bearing their own names.
Screenshot from “Sunpung Seon Woo-yeong”

According to entertainment industry sources on the 30th, the YouTube channel “Sunpung Seon Woo-yeong,” run by actress Seon Woo-yeong, has surpassed 570,000 subscribers. The channel’s cumulative views total 340,910,000, with a single video reaching a peak of 5.31 million views.

Through a variety of videos, Seon Woo-yong-yeo showcases her vibrant daily life, such as enjoying breakfast at a hotel and driving a foreign-made car. Comments like “You shouldn’t skimp on money when it comes to your health” and “Are you carrying a wad of cash?” have also generated significant buzz. The younger generation views her lifestyle as “the kind of life in old age they aspire to.”

Actress Kim Young-ok is also making a new mark on YouTube. With 190,000 subscribers and a single video reaching 2.58 million views, she is expanding her connection with the public through various experiences and meetings with younger colleagues. Her willingness to break away from her familiar image as the “nation’s grandmother” and take on new challenges adds to her approachability. Sami Ja also launched her YouTube channel, “Not Omija, but Sami Ja,” last August.

Screenshot of “Kim Young-ok
”

The trend of actresses entering YouTube—which was previously centered on middle-aged stars such as Lee Min-jung, Go So-young, Han Ga-in, and Go Hyun-jung—has recently spread to the older generation. Observers note that as the production of dramas and movies gradually declines, leaving them with fewer opportunities, they are expanding their sphere of activity to YouTube. An official from an actress management agency said, “YouTube allows them to consistently showcase themselves without being constrained by broadcast schedules or specific roles, making it a great way to establish their own unique style and expand their connection with the public.”

Pop culture critic Jeong Deok-hyun noted, “There is a growing trend of consumers viewing content by senior actors not merely as ‘stories for adults,’ but as a source of fresh entertainment and a reference point for life.” He added, “Their words and attitudes, born of long experience, resonate with the concerns of the younger generation, serving as a bridge for intergenerational communication.”

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