[Edaily Reporter Kim Hyung-il ] Newtree Co., Ltd.(270870), a company specializing in health functional foods, announced on the 8th that it has launched two new premium products, “EverCollagen In & Up Prime” and “EverCollagen Time Prime,” which incorporate liposomal vitamins and minerals into its proprietary GPH (Gly-Pro-Hyp) collagen.

GPH collagen is a raw material independently developed by Newtree Co., Ltd., featuring a tripeptide structure composed of three amino acids: glycine, proline, and hydroxyproline. Newtree Co., Ltd. utilized its proprietary enzymatic technology to produce low-molecular-weight collagen peptides with a GPH structure. In human clinical trials, it was confirmed that the absorption rate in the body is 54 times higher than that of collagen before enzymatic treatment.

EverCollagen is a collagen brand that has ranked first in sales and repurchase rates for 10 consecutive years. Newtree Co., Ltd. has incorporated all of its accumulated collagen research and technological expertise into this new product. The key innovation is the combination of GPH collagen—which boosts absorption by 54 times—with liposome formulation technology to further enhance absorption efficiency.

Newtree Co., Ltd. has newly applied a liposome ingredient in this product that encapsulates active ingredients within a phospholipid structure similar to that of cell membranes. The product was designed with the absorption of not only collagen but also the functional ingredients blended with it in mind. Functionality has also been enhanced. It offers the widest range of functional benefits among the EverCollagen lineup, formulated to support not only skin health but also antioxidant protection, energy metabolism, and immune function.

Consumer convenience has also been improved. A refreshing and clean lemon flavor has been added to reduce the unpleasant taste often associated with collagen and enhance palatability, encouraging consistent consumption.

The brand image has also been refreshed. Along with the launch of this new product, EverCollagen’s brand identity (BI) and packaging design have undergone a complete overhaul. A sophisticated and luxurious design, befitting a premium lineup, has been adopted to reinforce the premium brand experience—encompassing not only functionality and ingredients but also the packaging itself.

Newtree Co., Ltd. representative stated, “In the health supplement market, consumer interest is shifting beyond simple ingredient content toward absorption rates and complex functional benefits,” adding, “EverCollagen is a brand that has proven its worth to consumers by ranking first in sales and repurchase rates for 10 consecutive years.”

They continued, “Based on 25 years of accumulated collagen research and technology, this new product is a premium offering that combines GPH collagen—which boasts 54 times the absorption rate—with liposome formulation technology and the widest range of functional benefits available in the EverCollagen line.”

Meanwhile, EverCollagen In & Up Prime and EverCollagen Time Prime are scheduled to go on sale sequentially through major online channels, including the EverCollagen official online store, as well as home shopping networks.